Teeing Up Against the Golf

As the sector champion shows faint signs of faltering, are ‘prestige’ rivals set to take advantage? We investigate.

Golf fleeing predators? Image: insideevs

For years now, the Volkswagen Golf has been the rocky outcrop its European c-segment rivals have dashed themselves against; largely I might add, to their detriment. The VW hasn’t so much carved a niche, as cut vast swathes through the sector, leaving many observers wondering what anyone can do to provide a counter-narrative. Continue reading “Teeing Up Against the Golf”

Hindsight: The 1994 BMW 3-series Compact

We have recently discussed BMW’s invasion of the lower end of the market. This is the car that really kicked it off.

1994-2000 BMW 3-series compact: for the same money you could get a loaded Astra, Golf or Escort.
1994-2000 BMW 3-series compact: for the same money you could get a loaded Astra, Golf or Escort.

You don’t really notice these vehicles. They are dissolving into the background of the streetscape like any jaded old Escort or roughed-up, worn out and uncared for Astra or Golf. This one is in BMW’s Ignore Me dark blue. Base-model blue if you like.

The motoring press were in awe of this car when it came out. “A new 3-series for a song,” raved Car magazine in October 1994. They showed the front end of the car which, of course, was identical to the standard 3-series, just as the front end of a Chrysler Sunbeam was much the same as that of the Avenger. However, from the A-pillar back it was cost-cutting and decontenting as far back as the tail-pipe. Continue reading “Hindsight: The 1994 BMW 3-series Compact”