As the sector champion shows faint signs of faltering, are ‘prestige’ rivals set to take advantage? We investigate.
For years now, the Volkswagen Golf has been the rocky outcrop its European c-segment rivals have dashed themselves against; largely I might add, to their detriment. The VW hasn’t so much carved a niche, as cut vast swathes through the sector, leaving many observers wondering what anyone can do to provide a counter-narrative. Continue reading “Teeing Up Against the Golf”
We have recently discussed BMW’s invasion of the lower end of the market. This is the car that really kicked it off.
You don’t really notice these vehicles. They are dissolving into the background of the streetscape like any jaded old Escort or roughed-up, worn out and uncared for Astra or Golf. This one is in BMW’s Ignore Me dark blue. Base-model blue if you like.
The motoring press were in awe of this car when it came out. “A new 3-series for a song,” raved Car magazine in October 1994. They showed the front end of the car which, of course, was identical to the standard 3-series, just as the front end of a Chrysler Sunbeam was much the same as that of the Avenger. However, from the A-pillar back it was cost-cutting and decontenting as far back as the tail-pipe. Continue reading “Hindsight: The 1994 BMW 3-series Compact”