In 1978 Audi withdrew from the lower end of the market when the daring and distinctive 50 ceased production. While it might have been a landmark for Audi, it was a molehill for everyone else.
The 50 didn’t sell awfully well and Audi felt it ought to focus its efforts on larger cars. The penny dropped that premium car makers could offer smaller cars as the 90s wore on. BMW chopped up the 3-series to make the Compact (1993) and Mercedes got with the programme in 1997 with the A-class.
Since the day’s other article was a little on the short side, I felt like I’d treat to you to one of my sightings on a recent visit to Sweden.
The same year Honda dazzled us with the NSX and Lotus revealed the Carlton, BMW dazzled us with this mediocrity. I had forgotten that 1990 was such a special year. Continue reading “In Capricorn’s Orbit”
We recently explored the matter of how long it takes to align two ranges of cars when one company takes over another or there is a merger. In the cases of Ford and GM, covered earlier, the process seems to take under a decade. Are there counter examples?
Today I will take a look at the case of Rover, which marque came under the control of BMW in 1994. Rover (when under BL) had already been part of a co-operative venture with Honda.
Chopping the back off a saloon can lead to unfortunate results.
The 1978 A-body cars at GM lost a lot of fat in the downsizing wave of the mid-70s. Half a tonne of car vanished per model. For the Aeroback cars such as this 1979 Century coupe even more metal got sliced off (the same went for the very similar Olds Cutlass Salon).
We have recently discussed BMW’s invasion of the lower end of the market. This is the car that really kicked it off.
You don’t really notice these vehicles. They are dissolving into the background of the streetscape like any jaded old Escort or roughed-up, worn out and uncared for Astra or Golf. This one is in BMW’s Ignore Me dark blue. Base-model blue if you like.
The motoring press were in awe of this car when it came out. “A new 3-series for a song,” raved Car magazine in October 1994. They showed the front end of the car which, of course, was identical to the standard 3-series, just as the front end of a Chrysler Sunbeam was much the same as that of the Avenger. However, from the A-pillar back it was cost-cutting and decontenting as far back as the tail-pipe. Continue reading “Hindsight: The 1994 BMW 3-series Compact”