There appears to be a fairly broad consensus (outside the Forschung-und Innovationszentrum at least), that brand-BMW has, from a visual perspective in particular, lost its way. It isn’t today or yesterday that this has occurred and it certainly isn’t as if we haven’t already commented at length upon it, but to suggest that Adrian van Hoydoonk is presiding over a loss of face which brooks no retrieval is these days hardly an exaggeration.
Just as the choice of car tells a lot about its owner, car advertising can say a great deal about its subject’s sensitivities.
Here we have the BMW 3 series, hitherto known as the Dreier or 3er in its home market – before it was recently rechristened ‘The 3’, because nothing rolls off the German tongue with quite as much aplomb as a ‘TH’.
Eight days and 1100km through Andalucia – DTW introduces reader, Martin Franklin who reviews the new BMW G20 320d.
As far back as memory goes, I’ve loved BMWs. I’ve owned two to date: a 2003 E46 325i M-Sport Manual Convertible, followed by a 2005 E46 330i M-Sport Manual Convertible; the latter fixing the primary issue with the former, and both a satisfying driving and ownership experience. But living and working in central London since 2009, owning a car hasn’t been a justifiable luxury, so I compensate on holidays by hiring the cars I’d maybe like to own and then designing some good driving into the travel plans.
This mid-June trip to Andalucia would see us picking up a car in Malaga, and following a more or less circular route through Granada, Cordoba, Seville, Jerez, Cadiz, Vejer, Ronda, Marbella and back up to Malaga. Eight free and sunny days on a mix of Andalucian roads: I was keenly looking forward, pending my luck with the hire car allocation gods. Continue reading “¿Qué pasa, mi alma?”
Before the revolution came this final flowering of traditional BMW expression. It’s possible they never quite surpassed it.
As BMW themselves fondly state, the Three-Series represents the beating heart of the Bayerische Motoren Werke brand, and as such, they have (until comparatively recently at least) managed its evolution with some caution and no little care. Certainly throughout its earlier iterations, it remained a conceptually faithful evolution of the ur-Dreier, the epochal 02-Series, which the E21 Three supplanted some 42 years ago. Continue reading “Conservative Values”
Since the day’s other article was a little on the short side, I felt like I’d treat to you to one of my sightings on a recent visit to Sweden.
The same year Honda dazzled us with the NSX and Lotus revealed the Carlton, BMW dazzled us with this mediocrity. I had forgotten that 1990 was such a special year. Continue reading “In Capricorn’s Orbit”
BMW’s latest G20 3-Series iteration has already caused no end of offense, but it appears the affront goes beyond the visual.
“The BMW 3 Series Sedan represents the heartbeat of the BMW brand and the epitome of sporty driving pleasure in the premium midsize segment. Exuding dynamic design, agile handling, exceptional efficiency and innovative equipment features, it takes the signature characteristics of a BMW and turns the volume up several notches.
Precisely drawn lines and strikingly contoured surfaces mark out the exterior, which showcases the brand’s new design language. The interior also has a clear, modern and sophisticated design. The new-edition 3 Series sees BMW building above all on the sporting tradition of the best-selling car.” (BMW Press).
Taking a turn through the eerily empty halls of the 2018 Mondial de l’Auto with Auto Didakt’s Christopher Butt.
It had been this author’s intention to attend this year’s Paris motor show, but a variety of factors conspired to prevent this. It was however of little consequence, because as the weeks counted down, it became increasingly clear that given the sheer number of non-attendees at manufacturer level, one wouldn’t Continue reading “Paris Bites”
BMW have presented the G20 iteration of their long-running 3-series saloon. Autocar very kindly put images of the new car (blue) up against the outgoing car (not blue).
Last night as I was writing my comprehensive and thorough report on the 2018 Paris Mondiale, it occurred to me that I might do a new/old comparison of the car. I also considered doing a short design review. I didn’t because I had the intuition it would be rather too much work to say anything about something so slight. Continue reading “Micropost: Two BMWs”
And that obviously means it’s the Paris Mondial 2018. DTW takes a closer look at some of the offerings.
There appears to be a dearth of new cars this year. Fiat have nothing much to show for themselves. Lancia are again not presenting anything new and nor are MG, Hillman or Rover. Hybrid variants, re-showings of electric cars, tuned models and some facelifts make up the bulk of the products being touted for our delectation. It’s rather telling that I had to Continue reading “To Lisbon, Pedro – Brazil Is In The Past”
We do seem to be having a bit of a BMW binge here, what with last week’s photo having been the illustrious success/catastrophic failure known as the 1977 BMW 7-series. Who can remember the internal code number?
We recently explored the matter of how long it takes to align two ranges of cars when one company takes over another or there is a merger. In the cases of Ford and GM, covered earlier, the process seems to take under a decade. Are there counter examples?
Today I will take a look at the case of Rover, which marque came under the control of BMW in 1994. Rover (when under BL) had already been part of a co-operative venture with Honda.
With recent reports suggesting the sector is stagnating, have Alfa Romeo and Jaguar left it too late to prosper in a compact premium market now utterly dominated by the German big three?
The German premium trio’s stranglehold on the European compact saloon segment is virtually complete, with car sales data for Jan-Sept revealing just how dominant Audi, BMW and Mercedes-Benz have become. This is an exclusive club comprising eight models – seven if you combine Volvo’s saloon and estate offerings. The combined sector posted January-September sales of 397,134, of which a sobering 341,339 consisted of either Audi, BMW or Mercedes. That’s 86% of the market, since you asked. Continue reading “Late and Never – Jaguar and Alfa Romeo Face the Hard Road”
The body copy here attempts to challenge the contemporary perception that BMW was essentially a niche manufacturer with a tiny range of specialist cars by highlighting the broad scope of BMW’s 1975 UK range: 14 cars. Today there are as many variations of the current 3-door 1-Series available upon these shores. So while the 40-year old range could fit on an single A4 sheet, BMW’s entire 2015 range would now require a good 38 pages – and most likely a glossary of terms. Continue reading “Theme: Evolution – Proliferation”