A Photo For Sunday: 1975-1983 BMW E-21

We do seem to be having a bit of a BMW binge here, what with last week’s photo having been the illustrious success/catastrophic failure known as the 1977 BMW 7-series. Who can remember the internal code number?

BMW E-something, as seen somewhere along the river Inn.

This week we take a look at another BMW from the same happy era. Can you remember the project code for this? You can find out if you Continue reading “A Photo For Sunday: 1975-1983 BMW E-21”

Mercury White Moonlight Makes Landfall on the Littoral

We recently explored the matter of how long it takes to align two ranges of cars when one company takes over another or there is a merger. In the cases of Ford and GM, covered earlier, the process seems to take under a decade. Are there counter examples?

BMW didn´t know what do with this: autoscout24.de

Today I will take a look at the case of Rover, which marque came under the control of BMW in 1994. Rover (when under BL) had already been part of a co-operative venture with Honda.

That process began under the Triumph brand when BL decided to use a slightly modified version of the Ballade as the basis of the Acclaim. The cooperation changed tracks slightly when Triumph was shuttered and Rover began to Continue reading “Mercury White Moonlight Makes Landfall on the Littoral”

Late and Never – Jaguar and Alfa Romeo Face the Hard Road

With recent reports suggesting the sector is stagnating, have Alfa Romeo and Jaguar left it too late to prosper in a compact premium market now utterly dominated by the German big three?

The new kids and the big boys they have to beat. Image via fiatgroupworld
The new kids and the big boys they have to beat. Image: fiatgroupworld

The German premium trio’s stranglehold on the European compact saloon segment is virtually complete, with car sales data for Jan-Sept revealing just how dominant Audi, BMW and Mercedes-Benz have become. This is an exclusive club comprising eight models – seven if you combine Volvo’s saloon and estate offerings. The combined sector posted January-September sales of 397,134, of which a sobering 341,339 consisted of either Audi, BMW or Mercedes. That’s 86% of the market, since you asked. Continue reading “Late and Never – Jaguar and Alfa Romeo Face the Hard Road”

Theme: Evolution – Proliferation

Ode to Joy…

Untitled-1Four decades ago, BMW’s range looked like this.

The body copy here attempts to challenge the contemporary perception that BMW was essentially a niche manufacturer with a tiny range of specialist cars by highlighting the broad scope of BMW’s 1975 UK range: 14 cars. Today there are as many variations of the current 3-door 1-Series available upon these shores. So while the 40-year old range could fit on an single A4 sheet, BMW’s entire 2015 range would now require a good 38 pages – and most likely a glossary of terms. Continue reading “Theme: Evolution – Proliferation”