Sales success is relative. Some unimpressive sales figures go unremembered and stay that way. BMW sold fewer 728s per year than Citroen did the XM or Peugeot the 604, both viewed as laugh-until-you-faint failures.
Do I sound bitter? I suppose so. Injustice always rankles. The E23 (write it down, learn it, use it: “e-twenty three”) can be defended by its defenders though. The car represented a new market for BMW so anything was better than nothing. The next model sold a bit better (and not worse). The XM’s sales fitted into a downpointing jagged line, a nose-dive to extinction. Towards the end the production line at Rennes was a carpark. The 605’s sales held steady at or near irrelevance, so they judge it. Continue reading “Photos For Sunday: 1977-1986 BMW 728”
Whether it was Liz’s Jubilee, BL’s annus horriblis, the death of Elvis, the first space shuttle flight or the beginning of the Star Wars juggernaut, 1977 was a year of transitions. Even the music business reflected this, with Fleetwood Mac’s cocaine and divorce epic, Rumours topping the album charts while David Bowie (now off the white powder) offered the icy sheen of Low, a record which suggested a future (if not necessarily the future).
The fifth generation BMW 7 comes under scrutiny here.
Ah, the depths of my ignorance. Only a little bit of due diligence led me to discover that until the fifth generation 7er appeared in 2008, this line had McPherson struts at the front. BMW probably argued that if Lancia deemed Mackers good enough for the Trevi then they would suffice for their flagboat saloon.
My predilection for two and three door cars is already a matter of public record.
Four years ago however a growing family (and the ridiculous amount of paraphernalia that accompanies two kids) meant short of a roof box or a trailer a new car was needed. The thought of either an MPV or SUV was never entertained. That pretty much meant I was looking for a saloon. Not just any saloon though, but the 5th best looking* 4 door of all time. When this car was launched in 1994 (and especially in base spec) it had a discreet and maybe even slightly underwhelming presence. By the time it came to it’s run out in 2001, dollied up with MSport skirts and almost totally dechromed (the only silver to be found is on the twin kidney grilles) it truly was a sleek slice of motoring heaven. Continue reading “Fifth Nicest*”
After all the other things happening in the last few weeks it has been easy to miss less notable news stories. Among them is the 2016 BMW 7 series has been unveiled (June 11, for goodness’ sake.).
Dimensionally the car is not much larger than the existing car so owners won’t have to build a new garage. It is a bit lighter (130kg) and a lot fussier. We are a long way from Ercole Spada’s interpretation which is virtually definitive or the Michelotti-influenced first version.
The new BMW 7-Series is awash with colour and tech. Oh joy.
According to Autocar, who seemingly troubled the press pack – (something I’ll admit to not being bothered doing) – the newly announced BMW 7-Series will be available in a dazzling array of cheerful colours. Or to put it another way, it won’t. On the surface of things, the new 7’s colour palette looks even more drearily monochrome than its uninspired styling. Continue reading “The Future’s Bright – (oh, hang on a second…)”
Looking at European sales of the 7 Series, A8, XJ and S Class since 1997 (figures courtesy Left-Lane.com) in chart form is revealing. Of course, each brand’s sales pick up when a new model is released, but the S Class jump with its last three model launches is proportionally huge compared with the others. But as the model becomes established, it sinks to quite similar levels as the A8 and 7 Series. Why is this? One explanation may be the private hire trade. In this a Mercedes is the default choice and, as I heard from one guy who runs his own car, clients don’t like being picked up in a previous model – as soon as the new model becomes available he puts in his order for a car that lasts him 7 years. Continue reading “You’re Not Alone, Jaguar”
Mercedes’ new W222 S-Class is decimating its European and Asian rivals. A renaissance for a declining sector or the final gasp? Driven to write investigates.
The S-Class is the quintessential Mercedes and the centre of gravity around which the entire Stuttgart-Untertürkheim behemoth pivots. None more so than today’s W222 series; which if current sales are a reliable barometer, is shaping up to be the fastest selling iteration in the model’s history. Continue reading “Devourer Of Worlds – The Inexorable Rise Of The S-Class”