Don’t Look Now

As the World begins to face up to a growing climate emergency, the motor industry illustrates just how tone-deaf it has become.

Decadence: defined as a state of decay; a decline from a superior state, derived from the Latin, décadentia (dé denoting down and cadere, to fall)

The question of social responsibility is one with which carmakers have been (vainly) grappling for some considerable time now. Indeed, what little has been shown up to now appears to have been jettisoned by many in a heedless dash for market dominance.

This decadent spiral has (as we have previously discussed) taken corporeal form in the wholesale embrace of needlessly aggressive visual tropes and ‘to-hell-with-it’ consumption, and nowhere has this state been more vividly illustrated than amongst the three foremost rival German prestige marques; excesses not simply embodied in the vehicles these carmakers serve up, but also in the manner in which they Continue reading “Don’t Look Now”

What’s It Going To Be Then, Eh?

Unusually for the company, BMW’s large coupés have traditionally been rather fickle creatures. 

BMW 3.0 CS, photo (c) mazda3revolution.com

The success of the German car industry is founded upon consistency and evolution. BMW is no exception, as exemplified by its core 3 and 5 series models, which have rarely deviated from the proven and tested formulae.
While other BMW models haven’t been as consistent and successful what with the 7 series never quite recovering from the after effects of the very disruptive E65 generation, it’s the brand’s large coupés that have been by far the most systematically unsteady. Continue reading “What’s It Going To Be Then, Eh?”

Gran Illusion

Farewell Gran, I didn’t even know you were gone.

(c) BMW

As a younger man, I used to marvel at the enthusiasm with which my more elderly relatives would pounce upon the obituary section of their local newspapers. At the time it seemed a rather morbid pasttime to seek out those amongst one’s number who had most recently entered the spiritual realm, but as I’ve entered middle age and become a little more empathetic, (not to mention closer to time’s scythe), I’ve realised that this habit stems more from a not unreasonable concern that a neighbour or acquaintance might Continue reading “Gran Illusion”

Just Be Yourself In Front Of The Camera!

Even marketing isn’t as one-dimensional a domain as some would like to believe – as proven by two very different promotional videos marketing two supposedly very similar products, albeit more than two decades apart.

Don’t be simply any person – be the person. By driving the car. The 8.

This largely sums up the essence of what the promo video for BMW’s all-new (for 2019) Achter is telling the viewer. Don’t drive anywhere – only LA and some salt river will do. Don’t live somewhere – a minimalist industrial chic loft will just about do. But only if your car can access it too. Then, and only then, are you smart, cool, cosmopolitan enough to understand that The 8 is just what you need in your life.

Go on then: Definite articleify your life! After all, even if you are in a position to Continue reading “Just Be Yourself In Front Of The Camera!”

Der Gentleman

The BMW 8 series’ creators try and make sense of the new Ultimate Bavarian.

I have an almost personal connection to the new BMW Achter. Having seen the preliminary concept car at last year’s Frankfurt Motor Show, I initially considered it a half-hearted Aston Martin pastiche. Then the production version was unveiled, which has no hope of ever being considered an Aston Martin pastiche. Instead, it heralds a new era of BMW style, hilariously named Precision and Poetry.

Since then, this rather blunt Achter has welcomed me whenever I have cause to Continue reading “Der Gentleman”

Zed’s Dead

BMW has a new styling direction. Heaven help us…

(c) BMW UK

I had been my intention to ignore the introduction of the new BMW Z4, given that last year’s concept Z4 had already lent a strong inkling as to the direction BMW were taking. Couple this to the götterdämmerung afflicting BMW’s FIZ under the tepid design leadership of Adrian van Hooydonk and the last scintilla of doubt had already ran screaming from the building with a fit of the vapours.

When BMW announced the unlovely 8-Series earlier this year many of us marvelled at how it was possible to Continue reading “Zed’s Dead”

Petuelring Ponycar

Here we go again. Another week, another dispiriting announcement from the Vierzylinder. The new 8-Series however represents a new low.

The riches of embarrassment. Image credit: (c) carscoops

At least it isn’t an SAV: It’s doubtful BMW’s all-powerful marketers will employ this line in their advertising for the new 8-Series, yet it just might be the sales pitch it deserves.

A curious car to consider in terms of BMW’s stylistic nadir, you might argue, after all what could be bad about a suave, low-slung GT? However, it does not require much study to realise the full extent of BMW’s current styling malaise which is embodied here. Because quite frankly, if this is the best Adrian van Hooydonk’s design team can muster, the crisis at the Vierzylinder is indeed far worse than feared.

While it’s tempting to Continue reading “Petuelring Ponycar”

Theme: Rivals – Wolfgang Reitzle vs. His Ego

Despite arguably being the most gifted automotive engineer and manager of his generation, Prof Dr Wolfgang Reitzle would only ever enter the captain’s chair once he left the car industry for good. 

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Dr Wolfgang Reitzle with his second wife, TV presenter, Nina Ruge, photo (c) handelszeitung.ch

It is one of automotive history’s more baffling paradoxes that a man of such undisputed talents as Wolfgang Reitzle never reached the post of chief executive at an automotive business. But as with a great many other high achievers, it actually was the same traits that had brought Reitzle so close to the apex that ultimately prevented him from arriving there.

Continue reading “Theme: Rivals – Wolfgang Reitzle vs. His Ego”