The Great Contraction is no longer a theoretical construct. It’s here.
The era of unfettered expansion and niche-filling is not only over, it would appear to be in the process of being unceremoniously dumped at the hard shoulder. As European carmakers face a deeply uncertain commercial and regulatory future, previously inviolate marque-orthodoxies are being stuffed into hessian sacks and abandoned, as auto executives contemplate an epochal shift.
While this is a phenomenon affecting the entire industry, it is one that appears to be hitting one with particular force. Already somewhat embattled, having rather publicly persuaded its former CEO to step down, Bayerische Moterenwerke, as reported by Automobile magazine recently by veteran German automotive soothsayer, Georg Kacher, appears to either be (a) in worse shape than their compatriot prestige rivals or (b) is taking decisive (if not precipitous) action to Continue reading “Into the Mystic”
Unusually for the company, BMW’s large coupés have traditionally been rather fickle creatures.
The success of the German car industry is founded upon consistency and evolution. BMW is no exception, as exemplified by its core 3 and 5 series models, which have rarely deviated from the proven and tested formulae.
While other BMW models haven’t been as consistent and successful what with the 7 series never quite recovering from the after effects of the very disruptive E65 generation, it’s the brand’s large coupés that have been by far the most systematically unsteady. Continue reading “What’s It Going To Be Then, Eh?”
The BMW 8 series’ creators try and make sense of the new Ultimate Bavarian.
I have an almost personal connection to the new BMW Achter. Having seen the preliminary concept car at last year’s Frankfurt Motor Show, I initially considered it a half-hearted Aston Martin pastiche. Then the production version was unveiled, which has no hope of ever being considered an Aston Martin pastiche. Instead, it heralds a new era of BMW style, hilariously named Precision and Poetry.