As the World begins to face up to a growing climate emergency, the motor industry illustrates just how tone-deaf it has become.
Decadence: defined as a state of decay; a decline from a superior state, derived from the Latin, décadentia (dé denoting down and cadere, to fall)
The question of social responsibility is one with which carmakers have been (vainly) grappling for some considerable time now. Indeed, what little has been shown up to now appears to have been jettisoned by many in a heedless dash for market dominance.
This decadent spiral has (as we have previously discussed) taken corporeal form in the wholesale embrace of needlessly aggressive visual tropes and ‘to-hell-with-it’ consumption, and nowhere has this state been more vividly illustrated than amongst the three foremost rival German prestige marques; excesses not simply embodied in the vehicles these carmakers serve up, but also in the manner in which they Continue reading “Don’t Look Now”
BMW’s daring X2 crossover breaks new ground by changing the rules, thereby ruling the game. No really – it totally does.
In the BBC comedy, 2012 and it’s spinoff, W1A, the standout character is that of Brand Consultant and head of PR agency Perfect Curve, Siobhan Sharpe, played with considerable aplomb by actress, Jessica Hynes. In the show, Siobhan is engaged, enthusiastic, totally on-zeitgeist. Her dial is set to communicate, yet lacks a filter or indeed much in the way of genuine insight. As a communicator, Siobhan never seems to Continue reading “It’s Dare!”
The body copy here attempts to challenge the contemporary perception that BMW was essentially a niche manufacturer with a tiny range of specialist cars by highlighting the broad scope of BMW’s 1975 UK range: 14 cars. Today there are as many variations of the current 3-door 1-Series available upon these shores. So while the 40-year old range could fit on an single A4 sheet, BMW’s entire 2015 range would now require a good 38 pages – and most likely a glossary of terms. Continue reading “Theme: Evolution – Proliferation”