It’s Dare!

BMW’s daring X2 crossover breaks new ground by changing the rules, thereby ruling the game. No really – it totally does.

You’re totally not supposed to ‘read’ those grey bits. Stop looking at them! Image: autorevue

Invent Yourself

In the BBC comedy, 2012 and it’s spinoff, W1A, the standout character is that of Brand Consultant and head of PR agency Perfect Curve, Siobhan Sharpe, played with considerable aplomb by actress, Jessica Hynes. In the show, Siobhan is engaged, enthusiastic, totally on-zeitgeist. Her dial is set to communicate, yet lacks a filter or indeed much in the way of genuine insight. As a communicator, Siobhan never seems to Continue reading “It’s Dare!”

Theme: Evolution – Proliferation

Ode to Joy…

Untitled-1Four decades ago, BMW’s range looked like this.

The body copy here attempts to challenge the contemporary perception that BMW was essentially a niche manufacturer with a tiny range of specialist cars by highlighting the broad scope of BMW’s 1975 UK range: 14 cars. Today there are as many variations of the current 3-door 1-Series available upon these shores. So while the 40-year old range could fit on an single A4 sheet, BMW’s entire 2015 range would now require a good 38 pages – and most likely a glossary of terms. Continue reading “Theme: Evolution – Proliferation”