What’s It Going To Be Then, Eh?

Unusually for the company, BMW’s large coupés have traditionally been rather fickle creatures. 

BMW 3.0 CS, photo (c) mazda3revolution.com

The success of the German car industry is founded upon consistency and evolution. BMW is no exception, as exemplified by its core 3 and 5 series models, which have rarely deviated from the proven and tested formulae.
While other BMW models haven’t been as consistent and successful what with the 7 series never quite recovering from the after effects of the very disruptive E65 generation, it’s the brand’s large coupés that have been by far the most systematically unsteady. Continue reading “What’s It Going To Be Then, Eh?”

The Vision Thing

Reassessing Chris Bangle’s Bayerische Motoren Werke Legacy.

Chris Bangle. Image credit: Innovation Management

Only a handful of individuals shape what we drive and by consequence, what populates our streets and driveways. Our current notions of automotive style were formed during the 1950s in the styling studios of Detroit and within the Italian carrozzieri, who fired imaginations and rendered dreams in hand-beaten alloy. For decades these designers and artisans were largely faceless men but during the 1980’s, the car designer emerged from obscurity and into the consciousness of the auto-literate.

But within another decade the reign of the Italian styling houses had reached its apogee and with carmakers moving to Continue reading “The Vision Thing”