Matters of a Spiritual Nature

It’s Sunday and in keeping with our unofficial Mini theme, DTW suggests four good reasons BMW was correct not to proceed with Rover’s 1995 Spiritual concept. 

The 1995 Mini Spiritual twins first shown in 1997. Image via smallblogv8/MVerks
The futuristic 1995 Mini Spiritual twins first shown in 1997. Image via smallblogv8/MVerks

It would have cost a fortune to develop:
The investment in a bespoke floorpan and drivetrain, modifying hydragas, body & interior tooling and of course refitting the factory to build it would have been huge. New concepts also mean teething problems, so warranty costs were likely to have been high. Even as a sales success, Spiritual would struggle to recoup its development costs, meaning Rover would most likely have lost £millions on it.

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