Editor’s note: A version of this piece was first published on 6 January 2014.
As the new Millennium approached, motor manufacturers, having established that engineering integrity would only take them so far in the quest for market leadership, would increasingly rely upon the spreadsheets and focus groups of their product planning departments. The key differentiator would henceforth be defined by one word: Segmentation. Departments sprang up in demographically significant hotspots such as Miami, London and Southern California, all tasked with seeking the elusive new market niche that enable them to Continue reading “A Niche Too Far?”
I don’t think you’re ready: Was the 2009 5-Series GT too ‘bootilicious’ for its own good?
Looking back at matters from the distance of a decade, it does appear that niche-filling was the post-millennial pastime du-jour for the automotive industry – at least for those cash-rich and expansionist prestige German carmakers who weren’t busily reinventing them. BMW were somewhat late to this particular party, albeit having introduced the vulgar and corpulent X6 SUV fastback in 2008, they hadn’t exactly been idle.
During the protracted run up to its 2009 introduction, the Bavarian carmaker made much of their forthcoming Progressive Activity Sedan, but when the covers came off the PAG concept, earlier that year, the reaction was let’s just say, somewhat tepid.
Chris Bangle may have been maligned for a good deal during his tenure at BMW, but there is one car for which he deserves our full opprobrium.
All evolutionary pathways have their variances, those points of deviation from the natural course, most of which lead to dead-ends. Some however mutate, leading to strange and unnatural creations. In 2007, BMW unveiled one such grotesquery, an incongruously formed fastback SUV concept, dubbed a Sports Activity Coupé, which was revealed the following year in production form as the X6.
Compiling a list of The 100 Prettiest Cars Of All Time sounds like a fairly straightforward task. Until you ask Chris Bangle to cast a vote…
AutoBild Klassik, one of the leading German publications in the field, is currently celebrating its 100th issue with a list naming the 100 most beautiful cars of all time. The jury tasked with naming the entries includes quite a few illustrious names, such as that of Peter Schreyer, Leonardo Fioravanti, Paolo Tumminelli, Simon Kidston, Gorden Wagener, Henrik Fisker and Laurens van den Acker, among others. One name that isn’t included though is that of the most significant car designer of the past twenty years, Christopher Edward Bangle. Continue reading “Thou Shalt Not Poke Fun”