As the World begins to face up to a growing climate emergency, the motor industry illustrates just how tone-deaf it has become.
The question of social responsibility is one with which carmakers have been (vainly) grappling for some considerable time now. Indeed, what little has been shown up to now appears to have been jettisoned by many in a heedless dash for market dominance.
This decadent spiral has (as we have previously discussed) taken corporeal form in the wholesale embrace of needlessly aggressive visual tropes and ‘to-hell-with-it’ consumption, and nowhere has this state been more vividly illustrated than amongst the three foremost rival German prestige marques; excesses not simply embodied in the vehicles these carmakers serve up, but also in the manner in which they Continue reading “Don’t Look Now”
In 1997, then Tory Party MP, Ann Widdecombe was asked whether she would endorse former Home Secretary, Michael Howard’s bid to become the leader of the UK Conservatives. She refused, stating in the House of Commons that there was “something of the night about him.”
It was a nice line in waspish put-downs and one which is believed to have scuppered Howard’s leadership ambitions, but given Ms. Widdecombe’s reactionary and somewhat unpleasant views on, well, just about everything really, there was a strong whiff of pot and kettle about it. In reality however, the phrase probably served both politicians’ purposes – Howard later going on to Continue reading “They Roam At Night”
The ‘first ever’ BMW X7 is amongst us and isn’t it just swell?
There are increasing concerns for the wellbeing of storied carmaker, Bayerische Motoren Werke following recent revelations that the marque has been diagnosed with a virulent and potentially incurable form of hydronephrosis.
The recent crop of new models coming from Munich inevitably leads to a simple question: What on Earth has been going on at BMW in recent years?
Ever since the Neue Klasse reinvented and saved the brand, BMW could only ever, leaving matters such as personal taste aside, be described as assertive.
Assertively conservative insofar as an adherence to driven rear wheels, straight six engines and the evolution of the themes established by the Neue Klasse were concerned. Assertively daring when it comes to Continue reading “Crossed Over”
BMW have enjoyed a decade of success selling an ever-expanding range of four wheel drive hatchbacks. Now they are making their largest one yet. What madness is this?
“I think if you try and make something impressive, rather than good, you’re doomed.” Spen King, engineer and creator of the Range Rover.
On paper at least, BMW is the smallest and theoretically most vulnerable of the German premium big three. Daimler is bigger and its business more diverse. Audi is insulated to a large extent by nestling within the VW mothership. This however ignores BMW’s deftness as a business, to say nothing of its profitability and net worth, which may well outstrip its rivals.