Twattling About Precision

Earlier in the week we presented, with regret, the BMW Concept X7 iPerformance. Mark Tisshaw at Autocropley didn’t like it either. Many others didn’t like it either. Why?

2017 BMW Concept X7 iPerformance: source

Because it manifests a lack of form co-ordination. Let’s take a look at the car from a few angles, see what is there and ask why it can Continue reading “Twattling About Precision”

Auto-da-fé

BMW have enjoyed a decade of success selling an ever-expanding range of four wheel drive hatchbacks. Now they are making their largest one yet. What madness is this?

So much awful in one photo. Image: bmwblog

“I think if you try and make something impressive, rather than good, you’re doomed.” Spen King, engineer and creator of the Range Rover.

On paper at least, BMW is the smallest and theoretically most vulnerable of the German premium big three. Daimler is bigger and its business more diverse. Audi is insulated to a large extent by nestling within the VW mothership. This however ignores BMW’s deftness as a business, to say nothing of its profitability and net worth, which may well outstrip its rivals.

Still largely controlled by the same Quandt family who have Continue reading “Auto-da-fé”