Creativity Crushed?

When two of the most prominent car designers recently left their posts, each left a ‘legacy’ awkward SUV model behind. Coincidence?

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Two awkward SUVs, photos (c) http://www.motortrend.com

Most commentators were astonished when Luc Donckerwolke, one of the most high-profile design directors at Volkswagen Group, decided to leave the German giant behind and join Hyundai’s nascent Genesis brand. Was it the allure of receiving the call of his former boss, Peter Schreyer, that made him leave his post as Bentley’s chief designer and depart for South Korea? Or was it simply a matter of giant paycheques changing hands?

Continue reading “Creativity Crushed?”

Theme : Sudamerica – Argentinian Soul, Hanseatic Heart

As we conclude our trip across South America, we do so in a small truck with a surprising powerplant. IAME’s faithful Rastrojero.

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Image: Borgward Drivers’ Club

Argentina’s Peron-initiated IAME (Industrias Aeronáuticas y Mecánicas del Estado) technology and manufacturing vehicle, turned out some weird and less than wonderful machinery in its 38 year existence; from small Goliath-like front wheel drive cars with highly unconventional split-twin two stroke engines, to a sports car with a 2.5 litre air-cooled modular V8. Yet IAME’s most successful and enduring product was the Rastrojero, a light truck truly down to earth in its concept and engineering. Continue reading “Theme : Sudamerica – Argentinian Soul, Hanseatic Heart”

More Pressure On the Middle Market

Sources such as this,  this, and this and this are painting a sketchy picture of a new midprice brand to sit, lie or crouch between Geely and Volvo.

2016 Geely Emgrand
2016 Geely Emgrand

Good luck to them, we at DTW cynically murmur. The story is not brand new but the launch date of October 20th is. Recent additions to the brandscape include Qoros, Borgward and DS and for two of them things don’t look so rosy. In the last decade China Brilliance had a go selling cars in Europe and that did not end so well. Existing middle market brands are not all thriving: Honda, Mitsubishi and Mazda struggle to support a full range. Rover and Saab have departed this turbulent world. Lancia teeters. Ford and Opel have difficulty with their more expensive vehicles. So, what sort of price bracket are Volvo and Geely going to be aiming for? Continue reading “More Pressure On the Middle Market”

What Anders Did Next

Last month’s news of head of MINI design Anders Warming’s precipitate and unexplained departure from BMW as was a shock to the industry comparable to Chris Bangle’s exit in 2009.

BORGWARD Group AG - Anders Warming
Image: Borgward AG

That may be as nothing compared with the news of his new appointment as Borgward AG’s Board of Management member responsible for Design, to begin on 1 January 2017. He is belatedly reversing the trend begun by Wilhelm Heinrich Gieschen, Karl Monz, and numerous others who took the one-way journey south from Bremen in the early 1960’s to create the new BMW in Borgward’s image. Except of course, neue Borgward is headquartered in Stuttgart, and answers to Beijing. Continue reading “What Anders Did Next”

Far From the Mainstream: Aspid to Borgward

We continue our stroll down the list of obscure brands that may tempt you from Opel, Ford and VW.

2012 Aspid: source
2012 Aspid GT-21 Invictus: source

I shall kick off with Aspid. Seven linger on the lists of Autoscout 24. Based in Spain, Aspid sell rather specialised sports cars. Wikipedia has two lines on the cars and those seven sellers of used Aspids can’t find the time or mean to upload photos of their cars. That I find very curious. Everyone knows what a Golf looks like so if you don’t include a photo it’s not such a big deal. Since Aspids are less common, a photo would be quite helpful to whet the appetite of a the buyer torn between a 2012 Focus 1.4 and a €35,000 car with 404 hp on offer. Without photos it’s hard to know what to make of cars listed as being from 1999 (before Aspid was founded) with 45 hp and costing curious sums like €4431. The next one costs €5000 and has 355 hp. TopSpeed ran an article about the GT-21 in 2012 and Car and Evo reviewed the SS in ’08 and ’09 respectively. The car GT-21 has a 4.4 litre  V8 and weighs half nothing meaning the claimed 0-60 last no longer than 2.9 seconds. It’s nice to know that cottage manufacturers exist outside of Modena and the British Midlands. Continue reading “Far From the Mainstream: Aspid to Borgward”

Alternative Paths In An Unpredictable Industry

DTW Considers The Alternative German Big Three


At the end of the 1950s, there was a sizeable group of home-owned players in the German industry, but we shall concentrate initially on three of them – Borgward, NSU and Glas. Only the first few paragraphs of this piece are fact, the rest is entirely speculation as to how things could have worked out quite differently, yet might have ended up much the same.

Borgward had been making cars since the 1920s. They were fast to restart manufacture after the War, being the first German company to put an all new car into production, the Hansa 1500. This was replaced in 1954 by the mid-sized Isabella and that was joined in 1959 by both the larger six-cylinder P100 and the smaller Arabella, featuring a flat 4 boxer that Subaru used as a reference point when developing their own engine. Continue reading “Alternative Paths In An Unpredictable Industry”

The Resurrection Won’t Be Televised

Today, we examine rumours in the mainstream car industry that if accurate, could precipitate something quite unusual. Genuine surprise.

Anyone for for a spot of gravedigging? Image via craigqmonreals
Anyone for for a spot of gravedigging? Image via craigqmonreals

In a polarised landscape, the worst place to be is in the centre ground. This is as true of the mainstream motor industry as it is within politics, religion or even retail. Anyone not attempting to create upmarket brand extensions hopes to convince customers to pay more for their existing products. Others see the creation of new brands as the answer.  Continue reading “The Resurrection Won’t Be Televised”

Death Has a Revolving Door: Here’s Borgward!

The coffin lid groans as the once lifeless corpse reanimates

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It was revealed earlier this week that Borgward, the long-dead German quality auto marque will announce their first new vehicle in over 50-years at this year’s Geneva Motor show. Borgward, who last produced cars in 1961, join Saab and Bristol amongst deceased marques making belated and in Saab’s case, serial comebacks from the grave. Although amazingly, neither have as yet produced anything tangible apart from a few blurry photographs and some vaguely muttered promises. Continue reading “Death Has a Revolving Door: Here’s Borgward!”