Forty years ago, BMW launched a car that would help to propel the company into the automotive stratosphere.
Automotive historians often identify two models as seminal in the history of the storied Bavarian automaker. The first is the BMW 700, a modest car that quite literally saved the company from bankruptcy after it plunged to a huge DM 15 million loss in 1959, mainly thanks to its misadventure with the beautiful but financially ruinous 507 roadster.
Launched in the same year, the 700 was a small rear-engined model available in two-door saloon, coupé and convertible variants. Styled by Giovanni Michelotti, it was an attractive and contemporary looking car that was well received and sold strongly from the off, bringing desperately needed income and stability to the company. The 700’s success encouraged the Quandt family to Continue reading “Breakthrough (Part One)”
The author charts the evolution of BMW’s design over the past sixty years and laments the dismal state it is in today.
In the late 1950’s BMW was a company in deep financial trouble. It had been posting losses for a number of years as an increasingly affluent West German middle-class turned away from its motorcycles and Isetta bubble car but could not afford its 501 luxury saloon.
Moreover, the BMW 507 roadster, although beautiful, had proved financially ruinous for the company. Only 252 roadsters were produced over three years in production between 1956 and 1959. It was virtually hand-built and, even at a price of almost $10,000 (equivalent to $97,400 in 2021) in the US market for which it was primarily designed, BMW lost money on every single one sold. Consequently, the company posted a loss of DM15 million in 1959 and found itself on the verge of bankruptcy.
Daimler-Benz considered what would effectively have been a takeover of its troubled Bavarian rival. A proposal for a merger was tabled, but this was rejected by BMW’s shareholders. Instead, it was the Quandt family, whose wealth derived from a wide range of industrial holdings, that came to the rescue and recapitalised the company. A plan was formulated for a product-led reinvigoration of BMW. Continue reading “A Longer Read: Six Decades of Separation”
My predilection for two and three door cars is already a matter of public record.
Four years ago however a growing family (and the ridiculous amount of paraphernalia that accompanies two kids) meant short of a roof box or a trailer a new car was needed. The thought of either an MPV or SUV was never entertained. That pretty much meant I was looking for a saloon. Not just any saloon though, but the 5th best looking* 4 door of all time. When this car was launched in 1994 (and especially in base spec) it had a discreet and maybe even slightly underwhelming presence. By the time it came to it’s run out in 2001, dollied up with MSport skirts and almost totally dechromed (the only silver to be found is on the twin kidney grilles) it truly was a sleek slice of motoring heaven. Continue reading “Fifth Nicest*”