A Democrat Crushed By A Dictator

A brave attempt at autonomy snuffed out before its time. 

IBAP Democrata. (c) Lexicarbrasil.com

Large country though it is – the fifth largest in the world by area – the República Federativa do Brasil has never had a national car maker of any far-reaching market significance. Foreign makers had, and continue to have factories that produce cars in Brazil of course: Volkswagen, Alfa Romeo, Chrysler, Fiat and Ford to name the major ones, and also exiles such as DKW, Borgward, Kaiser and Willys who with varying degrees of success sought to prolong their activities in Brazil, after the feasibility of the business case in their home countries evaporated.

At the dawn of the 1960’s, Brazilian business tycoon Nelson Fernandes attempted to finally give his country its own car. Fernandes had become wealthy building country clubs and a large hospital through a fund-raising drive targeting affluent Brazilians. One of his funders (and friends) was Luis Carlos Fagundes, a director of Willys do Brasil. Together, they hatched plans to Continue reading “A Democrat Crushed By A Dictator”

Theme : Sudamerica – Nothing Is Quite What It Seems

The various manufacturers involved in the South American market over the years can cause some confusion to casual car spotters.

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Willys / Renault Dauphine

The US maker Willys had set up in Brazil in 1953. Seeking to diversify from its US based cars, it built a version of the Renault Dauphine under licence ….

Continue reading “Theme : Sudamerica – Nothing Is Quite What It Seems”