We welcome stalwart reader and commenter, Daniel O’ Callaghan to the ranks of DTW guest-writers with a latter-day review of the combatative former BL Chairman’s 1983 memoir.
This book tells the story of the author’s five years as Executive Chairman of BL (formerly British Leyland). Sir Michael Edwardes joined the 99% state owned company in November 1977 at the invitation of the Labour government of James Callaghan. The book charts the many crises faced by the company as it struggled to Continue reading “Back From The Brink – A Review”
Sir Michael Edwardes has left us at the age of 88. It should be less of a shock given his advanced years, but the bold colonial boy called to rescue British Leyland at the age of 46 somehow seemed ever-youthful. We reflect on his five years in the hardest job in the motor industry, and his influence on the years which followed.
When Michael Edwardes was appointed Chief Executive of British Leyland in October 1977, on a three year secondment from his post at the head of Chloride Group, the company was an industrial disaster zone. Eight years from its formation, it was state-controlled, chronically loss-making and blighted by turbulent industrial relations and product quality failings which were the talk of the nation.
Edwardes was either an enlightened or desperation-led choice. From Southern African business aristocracy, and far from the core of the motor industry, he was an outsider taking on a task which had been beyond those born to the industry. Continue reading “Sir Michael Edwardes. 1930 – 2019”
The Allegro 3’s ad budget was as limited as the facelift it represented.
It’s not what it looks like. It isn’t my intention to cast over-ripe foodstuffs in the unfortunate Allegro’s direction; after all, why add to the sum of opprobrium already flung its way? Indeed today’s subject for discussion is not really the Allegro itself, rather the manner in which BL’s marketing department elected to Continue reading “Vroom for Improvement”
The sight of a Maestro parked outside a churchyard in a small English village might once have been as common as the prayer books the car’s putative churchwarden owner would distribute amongst the darkening pews, yet here in September of 2018, it strikes a rather more rarefied note.