Harriman’s Folly

If a car can embody the legacy of its creator, the 1967 Austin 3-Litre will forever be linked with the fall of BMC boss, George Harriman. Hubris or simply bad timing? Driven to Write investigates.

Quadruple headlamps quickly replaced the more modern looking ovoid units fitted to the car at launch. Image: Oldtechnology.net

An unwitting metaphor for a car company which had fundamentally lost its way, the 1967 Austin 3-Litre was an unmitigated failure in both creative and commercial terms. Received at launch with an embarrassed silence from the UK press corps, shunned by the buying public and withdrawn from sale in 1971 with a mere 9,992 examples built, the 3-Litre, along with the Austin Maxi would prove to be the final nails in BMC’s coffinlid and all the evidence Donald Stokes and his Leyland cohorts needed to Continue reading “Harriman’s Folly”