Not Just in the Metal, But In Print Too

While adding to his brochure collection, Bruno Vijverman notes a somewhat overt case of borrowed inspiration.

All images: The author

A while back, upon these pages, I wrote about the coincidental (or otherwise) similarities which have occurred in car design over the years. But more recently, since one of my past-times is collecting classic car brochures, it came to my notice that in some cases the practice of copying does not seem to be limited to the actual product, but also to the sales publicity material itself.

To be clear, I am not talking about the obvious broad similarities which are often dictated by the fashions and prevailing tastes of the era – in the sixties and seventies for instance the focus of the illustrations and text was on people and the freedom (real or imagined) and happiness that their new car was supposed to provide them.

In the decades thereafter there was a gradual but unstoppable shift to Continue reading “Not Just in the Metal, But In Print Too”

Der Gentleman

The BMW 8 series’ creators try and make sense of the new Ultimate Bavarian.

I have an almost personal connection to the new BMW Achter. Having seen the preliminary concept car at last year’s Frankfurt Motor Show, I initially considered it a half-hearted Aston Martin pastiche. Then the production version was unveiled, which has no hope of ever being considered an Aston Martin pastiche. Instead, it heralds a new era of BMW style, hilariously named Precision and Poetry.

Since then, this rather blunt Achter has welcomed me whenever I have cause to Continue reading “Der Gentleman”