Whither Buick and Opel?

At the Detroit Auto show Buick showed off the rather handsome Avista concept car which is based on Chevrolet’s Camaro. 

2016 Buick Avista blue front
Buick Avista: automobilemag.com

And at Geneva ’16, Opel is planning to show off a GT inspired by the GT of the 1960s, a car many admired for its pretty styling.

I’ve lumped Buick and Opel together because these days they are interchangeable (for better and for worse). When the Avista was revealed I immediately saw that the Tristar badge could be replaced by an Opel propeller flash if something like the Avista was sold in Europe. This would be a good thing because the Avista would be a Buick first and an Opel second. For too long the traffic has been from Rüsselsheim to Detroit and at this stage Buick is a nameplate lacking its own identity, nice and all as some of those Buickised Opels are.  Continue reading “Whither Buick and Opel?”