A Disproportionate Response

 The Cadillac that shrank in the wash. 

oldcarbrochures

It has been stated here many times before, but the art of product planning is often somewhat akin to an act of faith. Certainly, the job of the strategic planner during the latter part of the 1970s was anything but straightforward. This was a particularly acute problem for luxury carmakers; having already weathered dramatic market reorientation following two successive fuel crises, attempting to Continue reading “A Disproportionate Response”

One for the Road

The full-sized Buick’s valedictorian act.

Buick Roadmaster. Favcars

We can all recall the time honoured film storyline by rote: ageing sportsman/ criminal/ gunslinger[1], against better judgement, returns to the stump for one last payday. Inevitably, tragedy and (if the plotline allows) redemption ensues; at the very least, important life-lessons are learned. Today’s study cleaves to that most hackneyed of American movie narratives, because the 1991-96 Buick Roadmaster, while part of a long and illustrious line would ultimately Continue reading “One for the Road”

A Picture for Sunday: An American in Sweden

A recent tour in the country between Gothenburg and Trollhättan, reminded me how much Sweden there is the NE of the US but also how easily American cars sit in the Swedish landscape.

1962 Buick Electra 225 hardtop coupe
1962 Buick Electra 225 hardtop coupe

The photo shows a Buick Electra 225 two door, four-window hardtop coupe (the 1961-1964 body). It also shows a 2005-2014 Saab 9-3 estate.  The image captures two enthusiasms of the Swedes: their own cars and the cars of the US. Continue reading “A Picture for Sunday: An American in Sweden”