As the sector champion shows faint signs of faltering, are ‘prestige’ rivals set to take advantage? We investigate.
For years now, the Volkswagen Golf has been the rocky outcrop its European c-segment rivals have dashed themselves against; largely I might add, to their detriment. The VW hasn’t so much carved a niche, as cut vast swathes through the sector, leaving many observers wondering what anyone can do to provide a counter-narrative. Continue reading “Teeing Up Against the Golf”
Too much bratwurst has our correspondent wishing for a more varied menu.
I would hope that I am fairly knowledgeable about cars. Not in a useful way, obviously; I know so little about how they actually function that I attribute their abilities to modern day alchemy. But from the mid-1990s onwards when my brain began its fruitless journey towards maturity, a large (-ly useless) part of my memory has been dedicated to passively storing and updating a mental catalogue of new cars available in the UK. Imagine my surprise then when a recent advert on TV sparked precisely zero recognition of the make and model being sold. Continue reading “The Imitation Game”