It has been stated here many times before, but the art of product planning is often somewhat akin to an act of faith. Certainly, the job of the strategic planner during the latter part of the 1970s was anything but straightforward. This was a particularly acute problem for luxury carmakers; having already weathered dramatic market reorientation following two successive fuel crises, attempting to Continue reading “A Disproportionate Response”
The spectacular but dangerous Group B rally class produced some mythical, awe-inspiring cars during its short existence; the Audi Sport Quattro being one of them. Group B regulations required competitors to produce a minimum of 200 roadgoing versions of the car they entered, resulting in an elite group of highly sought after collector’s cars.
Obviously derived from the standard Audi Quattro, the short wheelbase Sport Quattro with its body partly made from Kevlar was not simply a cut-and-shut job. Opening the bonnet one found a 5-cylinder engine alright, but this was an all-aluminium version delivering a potent 306 hp out of a displacement of 2.1 litres: the sub-five seconds 0-62 dash it could propel the Sport Quattro to being highly impressive at the time. Continue reading “Short Story (Part Two)”
Long-standing Driven to Write readers will undoubtedly be aware that the site once hosted a monthly theme. Amongst them, the DTW Brochures section has lain dormant for quite some time, so in an attempt to Continue reading “If the Hue Fits”
The standard of the world. That’s what they called Cadillac. Details like this ashtray console in the rear passenger door would be the kind of thing supporting the idea of Cadillac’s general excellence…
This could be about the Cadillac De Ville convertible, which is enough of a car to write a few hundred words about. What rose to the top of the froth was that I don’t really know what year this car is from.
That’s the badge on the car. I didn’t see others. Presumably one of our very knowledgeable US visitors knows the serial number and which dealer it was sold from. The part I’d like to deal with is the way GM/Cadillac managed to change the appearance of their cars with such incredible rapidity. These days a car might get a new set of bumpers every three years and even then the difference is often slight due to the need to retain common feature lines and shapes. In the good old days of square, modular styling the car could be chopped up quite markedly and large parts changed without the carried over bits looking wrong. Continue reading “Theme: Bodies – The Cadillac Confusion”
As a result of poking around Curbside Classics I found a photo of a car that did not deserve its Cadillac nameplate.
There are lots of reasons why Cadillac got into the difficulty it did. Chief among them has to be the fact many looked appalling even if they were quite nice really. This is the worst offender, supposedly launched during the Art & Science phase (which is still running): 2000-2005 DeVille (or de Ville or De Ville) Continue reading “The Deville is in the Detail”