The Cadillac that shrank in the wash.
It has been stated here many times before, but the art of product planning is often somewhat akin to an act of faith. Certainly, the job of the strategic planner during the latter part of the 1970s was anything but straightforward. This was a particularly acute problem for luxury carmakers; having already weathered dramatic market reorientation following two successive fuel crises, attempting to Continue reading “A Disproportionate Response”
By now we ought to be seeing the replacement for the Cadillac Cien but there was nothing to replace.
The Cien broke cover in 2002 as a showcar penned by Simon Cox. It’s fourteen years later and Cadillac are still trying to find their feet. The Cien concept car might have been a help in getting some credibility to stick to Cadillac’s tarnished brand. Looking at the photos of the car’s exterior, there’s not much about the car that strikes ones as unfeasible. Perhaps it doesn’t conform to the strict details of pedestrian safety. The finish has the hallmarks of something one could manufacture. Lamps are normally a giveaway Continue reading “Looking Back to the Future”
Driven To Write 