Why should we let facts get in the way of a good story? History is written by the winners, some say. Henry Ford disregarded such matters, but stories have to begin somewhere, so let us head to America, 1701. The French had cornered parts of the new world, establishing settlements, later growing into towns. Fur trading was big business and its centrepiece was Fort Pontchatrain du-Détroit, the latter being the French word for strait. When the British showed up later, they immediately shortened the name to Detroit.
The town’s founding father was one Antone Laumet de la Mothe Cadillac, who according to history writers was either a soldier who had King Louis’ ear, along with his own heraldic majesty or had fabricated his own importance, to gain higher status. As town governor, he regularly popped over the border to Canada for skirmishes, before an eventual recall back to his homeland, obscurity and never to Continue reading “Fort Pontchatrain, the Ducks and the Dutch Artists”
Cadillac is in the midst of yet another revival. For real, this time. Honestly.
Cadillac may never have been a noteworthy brand to Europeans on the basis of sales figures on the old continent. But that hasn’t prevented the erstwhile Standard Of The World from gaining fame (and some notoriety) on this side of the Atlantic, on the simple basis that Cadillac is one of the most storied, evocative brands of all time, anywhere. Continue reading “Caddy Lack”
Somewhat lost amid Cadillac’s varied (and ongoing) revival efforts, this superb concept car proved that there’s still mileage in some traditional concepts and values.
There’s no better symbol for the American car industry’s post-oil crisis’ struggles to change and evolve than Cadillac.
For the past four decades at least, the former Standard Of The World has found it difficult to come to terms with changing demographics, markets and tastes. For too long, an increasingly outdated concept of luxury was upheld, before numerous attempts at bringing Cadillac up to date have largely failed for one reason or another. Only the ongoing success of the gargantuan Escalade SUV has prevented the marque from falling into utter oblivion. Continue reading “Denied: Cadillac Elmiraj (2013)”