Building On Daring

GM’s plans for Cadillac sound ambitious, but the gulf in product and perception terms facing the US luxury car brand appear to echo that of another, more familiar luxury marque.

2018 Cadillac XT4 crossover. Image credit: autoblog

When General Motors sold their European outpost to Groupe PSA last year, many believed the US car giant had upped sticks and left the Old World for good. But this week there was some fairly solid grounds for reviewing that assessment.

Speaking at the NADA-JD Power Automotive Forum at the eve of the New York auto show, Cadillac President, Johan de Nysschen announced to delegates, “Ladies and gentlemen, I can assure you that things are about to Continue reading “Building On Daring”

Geneva 2017: Cadillac want us to Dare Greatly

Robertas Parazitas looks back on a memorable Geneva Salon, and can’t quite decide whether to praise the Cadillac Escala, or rant against the sustained assault on the English language.

The concept is not new, having had its premiere at Pebble Beach in August 2016. It is intriguing  on several levels. The design language is a departure from the distinct vocabulary of present Cadillac offerings. Like the Pininfarina H600, the Escala could fit into a number of manufacturers’ ranges: Jaguar, Lexus, DS.

It’s also a hatchback. Most will refer to the Audi A7, I’m thinking of the Rover SD1. Continue reading “Geneva 2017: Cadillac want us to Dare Greatly”