In 1910, former US President, Theodore Roosevelt gave a speech at the Paris Sorbonne entitled, ‘Citizenship in a Republic’, a rousing panegyric in which he lauded the protagonist, the man in the arena, rather than the spectator or the critic. It was the figure of action who mattered, he posited, the man who dared. In the century since it was given, this oft-cited piece of oratory has resonated and inspired generations.
At the 2016 Pebble Beach auto show, Cadillac displayed Escala, one of a long line of high-end Cadillac concept cars destined to founder upon the jagged rocks of GM’s timorous caution. The Escala was an elegant fastback sedan, one which elicited an element of critical handwringing owing to its hatchback format, a curious style decision given the US car buyer’s long-held distaste for such layouts.
Certainly, Cadillac themselves appeared to acknowledge that they had some convincing to do, and since every concept nowadays must have a catchy PR slogan to underpin it, the one appended to Escala urged one and all to Continue reading “Star Fighter”
GM’s plans for Cadillac sound ambitious, but the gulf in product and perception facing the US luxury car brand seem to reflect that of another, more familiar name.
When General Motors sold their European outpost to Groupe PSA last year, many believed the US car giant had upped sticks and left the Old World for good. But this week there was some fairly solid grounds for reviewing that assessment. Speaking at the NADA-JD Power Automotive Forum at the eve of the New York auto show, Cadillac President, Johan de Nysschen announced to delegates, “Ladies and gentlemen, I can assure you that things are about to get very interesting at Cadillac.”
Amongst the interesting things de Nysschen has planned is reportedly a return to the European market, this despite several failed attempts to break the continent in the past. Placing an emphasis on renewing the product mix and re-establishing Cadillac’s positioning in both the domestic and Chinese spheres, he told those present, “It’s going to be a tough battle and we better be ready to Continue reading “Building On Daring”
Robertas Parazitas looks back on a memorable Geneva Salon, and can’t quite decide whether to praise the Cadillac Escala, or rant against the sustained assault on the English language.
The concept is not new, having had its premiere at Pebble Beach in August 2016. It is intriguing on several levels. The design language is a departure from the distinct vocabulary of present Cadillac offerings. Like the Pininfarina H600, the Escala could fit into a number of manufacturers’ ranges: Jaguar, Lexus, DS. It’s also a hatchback. Most will refer to the Audi A7, I’m thinking of the Rover SD1. Continue reading “Geneva 2017: Cadillac Want Us To Dare Greatly”