Richard’s fine introduction on this topic began with two quotes, both holding a high degree of truth to advertising in general, yet both I’d suggest are not always relevant to that branch of advertising that deals with cars.
(First published by Sean Patrick in September 2014)
FCA could learn something from the 1972 Alfetta, but it’s probably a bit late for that now.
While FCA’s Italian engineers have undoubtedly being imbibing industrial quantities of Alfa lore as they develop their forthcoming saloon, they’re unlikely to have this print ad posted up on their mood board. Perhaps they should, because journalistic hyperbole aside, it illustrates as eloquently as anything I can say not only how far Alfa Romeo has fallen since the early 1970’s, but how steep a climb FCA’s engineers now face. Continue reading “Rearview: Alfa Romeo Alfetta Berlina”
For those of us who grew up in the 1970’s, it doesn’t necessarily feel that long ago. Revisiting this print ad, I realise just how long it actually was. Advertisements like this were not all that unusual then, especially when it came to advertising more masculine cars. Like so many things we now look back in astonishment over, this form of casual and gleeful sexism not only portrays women as emasculating killjoys, but also as quite incapable of appreciating a nice car – let alone being capable of driving one. Continue reading “Rearview: Try Justifying This Now…”
Opel blew the budget on Ms. Schiffer, because there’s certainly nothing left for anything else. You know, like production values, creativity, wit …
I feel for Claudia, I really do. Times must be tough in the Schiffer household, because she really must have needed the money for this. Each time I see the ad on television, I fight the urge to hurl the nearest available blunt object TV-wards. Surely no advertising agency with a shred of dignity would willingly put their name to drivel of this magnitude, yet someone did. Did they start with the tagline; and work back from there? Continue reading “German Lessons With Claudia Schiffer – (brought to you by Opel)”
We started with the premise that advertising was a means to create dissatisfaction.
Car advertising, for the most part, has lived up entirely to this. The exceptions such as those described by Sam, Eoin and myself, have not created dissatisfaction but other negative feelings unsuited to selling cars. The French advertising for the R14 was actually very honourable in that it seemed only to want to tell customers that the car was Continue reading “Theme: Advertising – Conclusion”
As an ad-slogan, it never really sounded right to me, carrying within it a sense of deadlines unmet and frantic solutions cobbled together. It also suggested not so much an ad-agency creative team out of ideas, more a client without a clue.
It was the year 2000 and according to the predictions from 1970 we’d have been traveling on hover-speeders and wearing metallic-nylon bodysuits. Somehow that didn’t pan out. For Rover, it was still 1959 though.
For your education and general knowledge, today’s item on advertising is an example of exploiting the customer’s worst instincts and distracting them from the selling point. This was done not only by the form of the ad as conceived, but simply by ensuring the message was concealed by the centre fold of the magazine. ‘Rime eef’, it reads. Continue reading “Theme: Advertising – Rover’s RIME EEF.”