Theme Of Themes : Advertising – Who The Fun Do They Think We Are?

Richard’s fine introduction on this topic began with two quotes, both holding a high degree of truth to advertising in general, yet both I’d suggest are not always relevant to that branch of advertising that deals with cars.

(First published by Sean Patrick in September 2014)

VW 2

Edwin Land, who brought us Polaroid, as well as other products of intelligent research, said “Marketing is what you do when your product is no good” but, although Edwin Land was a remarkable inventor, it was easy for him to say that since, for years, his instant film system was the best in a group of one. Continue reading “Theme Of Themes : Advertising – Who The Fun Do They Think We Are?”

Rearview: Alfa Romeo Alfetta Berlina

FCA could learn something from the 1972 Alfetta, but it’s probably a bit late for that now.

Alfetta-1

While FCA’s Italian engineers have undoubtedly being imbibing industrial quantities of Alfa lore as they develop their forthcoming saloon, they’re unlikely to have this print ad posted up on their mood board. Perhaps they should, because journalistic hyperbole aside, it illustrates as eloquently as anything I can say not only how far Alfa Romeo has fallen since the early 1970’s, but how steep a climb FCA’s engineers now face. Continue reading “Rearview: Alfa Romeo Alfetta Berlina”

Rearview: Try Justifying This…

Nice car, patronising car ad.

Car-adphotos 001

For those of us who grew up in the 1970’s, it doesn’t necessarily always feel that long ago. Revisiting this print ad, I realise it was. Advertisements like this were not all that unusual then, especially when it came to advertising more ‘masculine’ cars. Like so many things we can now look back in astonishment over, this form of casual and gleeful sexism not only portrays women as emasculating killjoys, but also as quite incapable of appreciating a nice car – let alone being capable of driving one. Continue reading “Rearview: Try Justifying This…”

German Lessons With Claudia Schiffer

Opel blew the budget on Ms. Schiffer, because there’s certainly nothing left for anything else. You know, like production values, creativity, wit …

claudia-schiffer-says-the-opel-astra-never-breaks-down-video-79964_1
Confusing isn’t it Claudia? You are, the Astra isn’t. Got it? Image: autoevolution

I feel for Claudia, I really do. Times must be tough in the Schiffer household, because she really must have needed the money for this. Each time this spot airs, I fight the urge to hurl the nearest available blunt object TV-wards. Surely no advertising agency with a shred of dignity would willingly put their name to drivel of this magnitude, yet someone did. Did they Continue reading “German Lessons With Claudia Schiffer”

Theme: Advertising – Smitten by a Griffin

Vauxhall, ‘Once Driven Forever Smitten’.

VauxhallLogo

As an ad-slogan, it never really sounded right to me, carrying within it a sense of deadlines unmet and frantic solutions cobbled together. It also suggested not so much an ad-agency creative team out of ideas, more a client without a clue.

Continue reading “Theme: Advertising – Smitten by a Griffin”

Theme: Advertising – 1973 Citroen GS

1973 a 1.2 litre engine was enough for a medium-sized family car. And we seem to be back to where we started with today’s downsized motors. 

1973 Citroen GS - £1068.
1973 Citroen GS – £1068.

This ad for the Citroen GS shows how, in other respects, we are being served up very ordinary cars where once it was possible to drive something truly advanced.

Theme: Advertising – Rover’s RIME EEF.

It was the year 2000 and according to the predictions from 1970 we’d have been traveling on hover-speeders and wearing metallic-nylon bodysuits. Somehow that didn’t pan out. For Rover, it was still 1959 though.

2000 Rover 45 2.0 V6
2000 Rover 45 2.0 V6 print ad.

For your education and general knowledge, today’s item on advertising is an example of exploiting the customer’s worst instincts and distracting them from the selling point. This was done not only by the form of the ad as conceived, but simply by ensuring the message was concealed by the centre fold of the magazine. ‘Rime eef’, it reads. Continue reading “Theme: Advertising – Rover’s RIME EEF.”