A not-so-serious look at the dark art of automotive one-upmanship.
Buying a new car these days is an exhausting process. Manufacturers, in their quest to fill every imaginable (and some unimaginable) micro-niches, now offer ranges that are truly bewildering in their breadth. Your first task is to trawl through the 38 different models and bodystyles (Mercedes’ current UK tally) and choose the one that best suits your needs and pocket.
Research has shown that the number one fear for most people is speaking in public. Fear of death (thanatophobia) comes second – or as comedian Jerry Seinfeld once concluded: “That means for most that they would rather be in the casket than reading the eulogy“.
Still, fear of death is pervasive enough to generate superstition in many forms around the world. In some cultures this effect is stronger than in others and it can be so powerful as to force car manufacturers to Continue reading “Confronting Thanatophobia”