Inferior Design

Driven to Write is pleased to welcome a new contributor from the world of automotive design, Matteo Licata. Today, he talks interiors.

Hyundai Intrado Concept sketch (c. Car Body Design)

When interviewed on the subject, most design directors will often say something along these lines: “…Of course Interior Design is very important to us, as the interior is where our Customers spend most of their time…” Yet, inside the design studio walls, the truth can be rather different. I’ll get back there later. I’ve been a car designer for the best part of a decade, and I’ve spent most of that time designing interiors. Not that I wanted to.

Nobody actually does.

Let me explain: Automotive design awareness has never been more widespread, and there never has been as many design academies around the world. Yet to Continue reading “Inferior Design”

AUTOpsy: VW Polo VI (2018)

VW’s staple supermini proves that too much of a good thing is still too much. 

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The Volkswagen Polo may never have matched its bigger brother, the quintessential Golf, in terms of significance or profit margins. And yet it was the previous generation of this car, the Polo V, that proved how serious VW’s then new management under (now) notorious CEO, Martin Winterkorn, was about redefining the brand.

The Polo V was a bit of a minor masterpiece – not just by the standard of this class of motor car. Assured, restrained, with an almost imperceptible, yet clear elegance in its surfacing and discreet detailing. It was, in short, almost everything the Polo preceding it (a heavy-handed facelift model with chintzy rear lights and the brand’s ungainly Plakettengrill at its front) wasn’t. Which leaves the question what this all-new Polo of 2018 has to Continue reading “AUTOpsy: VW Polo VI (2018)”

AUTOpsy: Porsche Cayenne S (2002)

Porsche’s SUV trailblazer not such much established a new automotive sector combining seemingly opposing characteristics, but fully established the power of brand cachet. 

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The Cayenne didn’t save Porsche – the Boxster and 996 models so despised by Neunelfer anoraks did. And yet, the Cayenne is viewed mostly as a necessary evil, the high-margin, high-sales perfume that subsidises the artful haute couture.

Due to the Cayenne’s merits usually being considered relative (‘it drives great… for an SUV’; ‘it doesn’t look that bad’), the car isn’t viewed through the same prism as other automobiles that are not as inherently compromised.

On this basis alone, the first-generation Cayenne, the car that truly proved to the masses that an SUV could really Continue reading “AUTOpsy: Porsche Cayenne S (2002)”