The Problem With Design Academies

Matteo Licata presents an acerbic critique of how automotive design is being taught. 

Not a car…  (c) BMW Group

Looking back at my ten-year stint as a designer and my various collaborations with academies, I’ve come to realize just how much has gone wrong in how the discipline is taught. Have you tried to Google “Behance Car Design Sketch” lately? Please open a new tab and do it. Look carefully at these sketches: do you see realistic, well-detailed wheels, can you see any suspension clearance? Do you see a usable glass area? I bet you don’t. Continue reading “The Problem With Design Academies”