Spain may not be famous for coachbuilders the way their colleagues to the North and on the opposite side of the Mediterranean are, but that is not to say there were none.
Pedro Serra Vidal (1926-2017) was born into the automobile business. His father owned a large automotive workshop and coachbuilding business in Barcelona, where the young Serra Vidal learned the trade and gathered the necessary experience.
A recent piece of mine mentioned Škoda having a sense of fun with their ghost car prototype from their EGV department. Then I found this. Škoda does have an odd way of giving names to their vehicles; the journalists of the car world (and occasionally those outside it) make mirth mightily with these monikers. There’s no point in naming these magazines or authors as we try to avoid such trivia at Driven to Write. My position is to Continue reading “Yellow Car-ster”
Matteo Licata presents an acerbic critique of how automotive design is being taught.
Looking back at my ten-year stint as a designer and my various collaborations with academies, I’ve come to realize just how much has gone wrong in how the discipline is taught. Have you tried to Google “Behance Car Design Sketch” lately? Please open a new tab and do it. Look carefully at these sketches: do you see realistic, well-detailed wheels, can you see any suspension clearance? Do you see a usable glass area? I bet you don’t. Continue reading “The Problem With Design Academies”
As Jaguar’s Wayne Burgess hefts his amp and packs his guitar case, we ask, is his departure part of a broader trend?
Something is afoot within the European motor industry and in particular, amidst the more creative end of the spectrum. What began as a slow drip is becoming a steady flow as more and more senior design staff depart from secure, well remunerated positions at established carmakers in favour of (for the most part), Chinese upstarts or indeed, start-ups.
Chris Bangle has returned to car design, but isn’t back.
The most influential car designer of the past two decades has returned to the automotive realm. His message is more radical than ever – but his audience is an altogether different one than in the past. We needn’t listen to what he has to say, for we are not his audience anymore. Continue reading “In China They Eat Dogs”
There’s nothing like spending weeks at meetings to discuss technical issues of draft angles, paint finishes and packaging requirements. Car design isn’t all glamour.
But it has that too. Car designers get to see and shape the future, travel to car shows in nice cities and Detroit and wear striking shirts as well. Like the performing arts, car design mixes episodes of gruelling tedium with bursts of flamboyant style. Creativity is really about doing something very boring for a very long time so that someone else gets a nice visual surprise. The shirts, car shows and interviews are a payoff for all the drudgery that is required up to the point the project is revealed. Continue reading “Theme: Glamour – Car Designers”
The 1983 Opel Junior concept marked a new, friendlier frontier in small car design. Its impact was to be lasting.
The 1983 (is it really that old?) Opel Junior was one of the stars of that year’s IAA at Frankfurt, where it debuted. Small and really rather perfectly formed, the little Opel was the work of a team of designers at Opel’s Rüsselsheim styling centre, under the direction of Hideo Kodama. Alongside Kodama was Gert Hildebrand and neophyte, Chris Bangle, who it’s said, was responsible for the concept’s modular interior. Continue reading “Theme : Concepts – Small Is Beautiful”
Has Centro Stile Fiat ever produced a design of lasting significance?
This is the question I found myself asking following a recent Driven to Write piece on Lorenzo Ramaciotti – (which I urge you to read). Because like many, I held firm to the view that Turin’s fabled carrozzerie were responsible for every design worthy of note. On the other hand, memory can sometimes prove a faulty co-driver, so I did what any self-respecting autophile would do at this point and revisited the Fiat group’s styling back catalogue in a quest for answers. So what I offer here is a list of significant Fiats of the last 50 years and who is believed responsible for their styling. Continue reading “A Question of Form”