Driven to Write is pleased to welcome a new contributor from the world of automotive design, Matteo Licata. Today, he talks interiors.
When interviewed on the subject, most design directors will often say something along these lines: “…Of course Interior Design is very important to us, as the interior is where our Customers spend most of their time…” Yet, inside the design studio walls, the truth can be rather different. I’ll get back there later. I’ve been a car designer for the best part of a decade, and I’ve spent most of that time designing interiors. Not that I wanted to.
Nobody actually does.
Let me explain: Automotive design awareness has never been more widespread, and there never has been as many design academies around the world. Yet to Continue reading “Inferior Design”
For reasons unrelated to cars, I had reason to visit a Honda showroom.
While I waited to talk to the salesman who busily spoke to a real customer, I had had a short look at the interiors of all the cars on display. I discovered that Honda don’t fit rear central armrests to any of their cars: the Jazz, the Civic, the HRV or CRV. Those cars that might have had them, the Accord and Civic saloon are not on sale in Denmark. Their range is still unbalanced: the Civics, two CUVs, a city car and a billion euro supercar. That last one sits very uneasily in a range devoid of a cheaper roadster, a saloon and an MPV.
Once the back seat seemed a place of Romance. Now it isn’t.
Most car journalists concentrate on the front seat. They might want a bit of comfort, but they’re more likely to seek side support so they can enjoy exploring the limits. Give them a set of contoured Recaros and they’re in petrolhead heaven. What they don’t give the same consideration to, as we’ve discussed on these pages so often, is the rear accommodation. Hence, an upmarket four door might get a glowing review based on performance, handling, looks and the view from the driver’s seat, with a small mention that the rear seat is a bit cramped, even uncomfortable, with a letterbox view of the outside country. Continue reading “Theme : Romance – Taking A Back Seat”