How are the papery ones doing? I had a look at the Audit Bureau of Circulation’s nice website to examine the state of the UK car magazine market.
The UK periodical industry owns and runs the ABC as a means to provide an independent (from one publisher) source of data on readership. That is then used to justify ad rates on the basis of the circulation of the journals seeking to sell space. The ABC describes itself as follows: “We deliver industry-agreed standards for media brand measurement across print, digital and events. We also verify data, processes and good practice to industry-agreed standards”.
I recently purchased a reprint of Car’s Car of the Year 1970 feature (printed for publicity purposes for the UK distributor of a certain car company from the March 1971 issue by George Pulman and Sons Ltd Bletchley Bucks). Almost (but not quite) as old as I am (what’s three years amongst friends?), it served to remind me what we are missing these days from motoring journalists.
First, I refuse to mention the main subject of the feature, the car which won this prestigious award in 1970, on the basis that we get complaints that the manufacturer of said winning car receives far too much coverage on this site. Second, it’s the quality of the journalism which has bewitched me, much as it was the featured car which captured my attention to said publication in the first place. Third, I’ve given up on Citroën these days in any case (damn!).
Before the internet captured every conceivable niche related to cars, a trip to a German railway station offered a chance to find out about cars from far-flung regions.
If you thirsted after wisdom about the US market, there usually could be found a magazine or two in the Presse shop. As you might have noticed I’ve been auf achse in Germany for most of the month. During that time I’ve travelled by rail from Flensburg to Hamburg and on to Goslar in the Harz and then to Zittau on the Polish-Czech-German border via Dresden; and then I travelled from Schwedt on the Oder river to Bad Bellingen via Berlin and then Continue reading “The State of the Newstand”
Seeking insight, your correspondent gives the BBC a punt. He’s both impressed and unimpressed by what he discovers.
The car magazine I usually buy has given up on price lists so I had to get the Top Gear 2016 New Car Buyers [sic] Guide. That should be buyer’s guide (the guide of one buyer) or buyers’ guide (the guide of lots of buyers). In no particular order I gleaned some new received wisdom.