Nomen Est Omen

We return to the minefield of automotive nomenclature. Mind where you step. 

Highly infectious. (c) Tata Corporation

The process of naming a new car can be surprisingly complex and drawn-out, and even then certain pitfalls are sometimes overlooked, causing delays, unplanned expenditure and in a few cases, embarrassment and retraction. These pitfalls can be largely be categorized in lingual miscues (mostly of the sexual or scatological variety), historically insensitive names, legal copyright infringements, or simple bad luck.*

To start with that latter category: Tata Motors introduced a new small car in 2016 named Zica. Unfortunately for the Indian manufacturer, the introduction coincided with the outbreak of the fearsome Zika virus in South America; the Zica hastily renamed Tiago. All press photos had to be redone, previously built Zicas had to Continue reading “Nomen Est Omen”

A Sense of Place

Today, we venture outdoors, virtually speaking, to take the air in Ascona.

The other Ascona

It’s probably fair to say that for most of us, the notion of escape is currently a seductive one – particularly to somewhere sparsely populated, picturesque and relatively pristine. Alpine vistas loom large in the imagination, perhaps somewhere akin to the attractive Swiss resort of Ascona, as pictured above.

When DTW was in its first flush and Mr. Kearne’s dipsomaniacal tendencies hadn’t drained the coffers entirely, Places formed one of our monthly themes, and amid the varied offerings from DTW’s writers that month, we considered Ascona and its (probably tenuous) relationship to the Opel saloon model series of the same name. Continue reading “A Sense of Place”