Those enigmatic words once spoken by Carl Borgward when asked about the enthusiastic, engineering-driven young fellow’s aspirations, when older. Whilst this technically minded and for a good while, financially successful man’s eponymous car building history is well documented, we deal today with yet another post-war side line to his empire; that of the car small in name but mighty in stature – the Goliath.
With his Bremen factories – appointed to the German war effort for various armaments – destroyed by Allied bombing, Borgward rose from those ashes with determination. More so after his two year incarceration by the Americans for assisting the enemy – not that he had much choice in the matter. Assessing that the population had little to no interest in anything ostentatious, he realised the opportunity to Continue reading “I Want To Make A Car”
A much-derided, now defunct German carmaker comes under the spotlight.
A simple yet honest emblem: name, white and red stripes, triangle. Mathematically sound, an engineers friend, a car company that had two bites of the cherry only to be swallowed up due to that thorny old subject of filthy lucre. Some history: The Bremen based shipping company Norddeutscher Lloyd took the automotive plunge as it were in 1908, building electric powered vehicles under license. Petrol engines soon followed, as did a merger with Hansa in order to Continue reading “The Welsh Sounding Car Company. From Germany”
Nearly four years have passed since neue Borgward presented the BX7 at the 2015 Frankfurt IAA. DTW’s Borgward-obsessive shares his impressions of one of the first Shanghai-built cars to arrive in the great lost carmaker’s home city.
The car is a left hand drive BX7 TS Limited Edition, not long arrived at Bremerhaven from Shanghai, but tested in south-east England. The first visual impression is how easily the car fits into the British carscape, registering in the visual continuum as just another big European SUV, not quite an Audi Q5 or XC 60 clone, but only by the grace of some well-executed details of its own. There’s nothing awkward or ham-fisted about the styling, but neither is there much that hints at the brand’s ancestry in a subtle or ingenious way. Continue reading “Have I come in at a bad time? The Borgward BX7 TS”
More than five decades after the incident, Borgward’s dramatic bankruptcy is retold in dramatic fashion.
Carl F W Borgward is driving his wife in a Hansa 2400 saloon along a deserted stretch of b-road when he hears that the end for the company bearing his name has come over the radio. He immediately stops the car, gets outside and gasps for air, staring into nothingness.
This is the not particularly subtle introduction into Die Affäre Borgward (The Borgward Affair), a tv movie about the downfall of Germany’s then fourth largest car maker, which was first broadcasted in January 2019. The somewhat fragmented narrative is divided into story strands about Carl Borgward himself, Borgward’s Insolvenzverwalter, Dr Johannes Semler, the goings-on inside Bremen’s senate and, because no German tv movie can Continue reading “(Film) Review: The Borgward Affair”