Ritorno al Futuro

At long last, Pininfarina has a new Chief Creative Officer.

Kevin Rice. (c) autodesignmagazine

The last ten months must have been a rather tumultuous period for those working at Pininfarina’s headquarters in Cambiano. First there were rumours of a fierce conflict with erstwhile loyal customer, Ferrari, over the design of Automobili Pininfarina’s Battista EV hyper car, in the wake of its unveiling at the 2019 Geneva Motor Show.  This was shortly followed by a facelift of Battista’s front end.

Much of the blame for these costly, distracting shenanigans was put at the feet of Pininfarina chief designer, Carlo Bonzanigo, who wasn’t seen or heard in public for months, until his resignation ‘for personal reasons‘ was unceremoniously announced in September. Since then, the post of chief designer has remained vacant. Not anymore however, as Kevin Rice has just been announced as Bonzanigo’s successor. Continue reading “Ritorno al Futuro”

Drowned Out

Every car design enthusiast and their dog lament the downfall of the Torinese carrozzieri. Yet a recent example illustrates that it’s not simply the industry that’s at fault.

hk_h600_04
Tasteful, restrained – barely noticed, photo (c) CAR magazine

With Bertone gone (despite a company of that name still in existence) and ItalDesign churning out the crassest, most tasteless, un-Giugiaro-like concoctions, it’s now up to Pininfarina to wave the flag of Italian automotive design excellence.

Among the carrozzieri, Pininfarina traditionally played the purveyor of good taste. Bertone tended to Continue reading “Drowned Out”