Outstanding: As an adjective, it’s one that’s prone to be overused, or maybe ill-employed; frequently used to describe something which is at best average. The 1993 Coupé Fiat (as it was designated by the marketers in Turin) was an above-average car, well regarded, possessed of the expected verve and swagger one had come to expect from a close coupled Italian. However, despite its undoubted appeal as a driving tool, the descriptor did not entirely apply. For while the Coupé Fiat was rather good, it did not raise the art of corner-carving, or apex skirting to any noticeable extent.
Where Fiat’s mid-’90s coupé offering did stand out however was in the visual realm. Because, it can be said without fear of contradiction, that at its debut, the Coupé Fiat looked like nothing else on the road. Part of the reason for that of course was the fact that it was, in stylistic terms wholly unoriginal. Now before you Continue reading “Sunday Service : Standing Out”
The early promise of Fiat’s X1/38 design theme was quickly extinguished within centro stile Fiat. Was it a loss of confidence or something more seismic?
It was perhaps Fiat’s misfortune that the Ritmo arrived at a point where the design zeitgeist was shifting away from the stark modernism of the early ’70s to a more polished, yet more conservative aesthetic. This shift is vividly illustrated by the transition from Ritmo to the three volume Regata model upon which it was based. Continue reading “Broken Rhythm”
Has Centro Stile Fiat ever produced a design of lasting significance?
This is the question I found myself asking following a recent Driven to Write piece on Lorenzo Ramaciotti – (which I urge you to read). Because like many, I held firm to the view that Turin’s fabled carrozzerie were responsible for every design worthy of note. On the other hand, memory can sometimes prove a faulty co-driver, so I did what any self-respecting autophile would do at this point and revisited the Fiat group’s styling back catalogue in a quest for answers. So what I offer here is a list of significant Fiats of the last 50 years and who is believed responsible for their styling. Continue reading “A Question of Form”