Introducing the first of a four-day meditation from the DTW editorial team: reconsidering the E65 Siebener on its 2oth anniversary.
Why are we still discussing the E65? It’s because twenty years ago it mattered when BMW produced a new model. As a clear leader in automotive engineering, people interested in the intellectual challenges of designing better cars looked to BMW’s products for clues about the rate and direction of progress. Retrospectively, we still wonder about whether BMW’s thinking was wrong, ahead of its time or instructive. Or a combination of all three.
The E65 attempted to answer some pressing questions, offering solutions to the problem of a changing market, solutions that many did not understand at the time or could accept. The first change in the market related to Europe’s ageing population and a greater awareness of the urgent need to Continue reading “Raking the Embers  : Chi Non Fa, Non Falla”
It ought to have been a PfS (as it is now referred to by fans, cognoscenti and insiders) but something happened while I was taking photographs of the cars. That means we will be instead applying aesthetic theory to a car to see what happens.
If you had asked me my opinion of this car, a white Fiesta, in 2003, I would not have been able to say much other than to suggest it was nothing special or wasn’t bad.
Fifteen years later I seem to be in a better position to discuss its merits. Merit number one relates to the fact the car is demanding my attention in ways other cars don’t. When I look at it in a variety of ways (in detail and overall gaze) I am noticing that I am registering a lot of impressions (thoughts) and eye-feelings.
Night lighting is continuing to fascinate me. Under the bright, cold glare of a street lamp, this Fusion showed off the car’s essential character.
The wheel arches stand out here as does the upper surface of the body side above the feature line and door handles. The time is nigh when I should get a camera able to capture the depth of black and the richer colour of night lighting. Continue reading “A photo for Sunday: 2004 Ford Fusion”
A lot of excitement fizzed in the air in 2002 regarding Ford.
The Focus, Mondeo, Ka and Fiesta achieved good sales results and a lot of good will for Ford. The DCDQ ethos resulted in Ford gaining a new image. What were they going to do next? Around 2002 rumours circulated that there would be a new Capri, project S307: imagine, a Capri with the striking looks and exciting driving character of a Focus (that wasn’t the Cougar, the last “new Capri”, which Ford killed off in 2002 after four sad years?). Continue reading “Looking Back to the Future : 2”
DTW has a spin in a 2010 Ford Mondeo 2.0 TDCi. If you’re thinking of getting a used one it’s probably going to be one of these.
The Ford Mondeo: what do we really know about this car? I had a test drive and can report how an informed but not expert enthusiast experienced it. Zetec trim adorned the vehicle and under the bonnet Ford had kindly installed their 2.0 litre TDCi engine. In many ways this car could be said to be the typical midranger and so is representative of the sort of Mondeo many people choose to live with for six or seven years of their lives. Continue reading “Critical Faculties: 2010 Ford Mondeo 2.0 TDCi”
So many car design concepts intrigue and delight upon initial viewing but date as quickly. A notable exception to this truism sits below :
The 1992 Ghia Focus. First displayed at that year’s Turin Motor show to rapturous acclaim, it was a compact barchetta style roadster, and it’s radical form language prefigured a new direction for Ford. Its influence however, would ultimately extend further beyond Ford’s Dearborn, Dunton, Merkenich and Turin studios.
I’ve asked myself if I can think of a large car that is ‘cute’ and, at present, can only think of one, but perhaps that is because this particular vehicle will always have a dominant place in my memories. In the late Seventies, I filled in for the European Motoring Correspondent on Soldier Of Fortune magazine when he was unavoidably detained for several months by the German security services. Apart from it being the introduction to my beloved Alvis Stalwart, when I tested one for the ‘Used and Bruised’ feature, that time also has more tender memories for me.
I had the opportunity to drive a basic (plastic wheel covers), new shape Fiesta with the “old” (these things are relative these days, I find) 1.25 4 cylinder engine the other week. I’m not going to comment on the styling inside or out, because I’m not a big fan of either and it’s got nothing to do with the point here. Continue reading “Viva Fiesta”
After “New Edge” came what exactly? And when? And why
For some considerable time I have been wondering about the legacy of Ford Europe’s design director, Chris Bird. What did he achieve and where is he now? First a short review of the received wisdom. Prior to taking up his position at Ford in 1999, Bird was at Audi (where he did the first A8) then renowned for its ice-cool design approach.