Simca’s underappreciated mid-liner under the spotlight.
Editor’s note: This piece first appeared on DTW in March 2017 as part of the Simca Theme.
The Simca 1300/1500 stepped elegantly into the Aronde’s shoes yet, despite good looks and strong sales, it never really escaped the rather ‘grey’ reputation bestowed by its casting as the universal anonymous saloon in Jacques Tati’s 1967 film Playtime. The casual seeker after knowledge might therefore too easily conclude that the mid-size Simca’s sole contribution to the advancement of the automotive art was the availability, in the estate cars only, of a Formica-faced boot floor which could double as a picnic table.
The reality is that it was a well-balanced product, both in engineering and style, for which Simca adopted ‘best’ practice, rather than joining the technological revolution which was sweeping through the car industry in the late fifties and early sixties, one which saw even conservative businesses like BMC, GM, and Rootes trying to Continue reading “The Discreet Charm of the Bourgeoisie”
In 1980, the Art Rock grouping of frontman David Byrne, Bassist Tina Weymouth, drummer Chris Frantz and guitarist Jerry Harrison released what would become their defining album. The four-piece, which played its first gig as Talking Heads in 1975 at New York’s CBGB venue had forged a reputation, first in the post-punk new-wave scene, but after they began to Continue reading “Anniversary Waltz 1980 – Born Under Punches”
A not-so-serious look at the dark art of automotive one-upmanship.
Buying a new car these days is an exhausting process. Manufacturers, in their quest to fill every imaginable (and some unimaginable) micro-niches, now offer ranges that are truly bewildering in their breadth. Your first task is to trawl through the 38 different models and bodystyles (Mercedes’ current UK tally) and choose the one that best suits your needs and pocket.
“Vive La Difference!” Archie Vicar compares two new products battling it out in the family sector – France’s Simca 1307, and Britain’s Chrysler Alpine.
From The Motoring Weekly Gazette, October 1976. Photography by Terry Loftholdingswood. Owing to a processing error, stock photos have been used.
All of a sudden there are two entirely new cars fresh on the market to rival the Ford Cortina, the Vauxhall Cavalier and the ancient Renault 16. From Coventry, by way of America comes the Chrysler Alpine nee 150: good day, sir!, or should that read howdy? From France, we say bonjour to the Simca 1307. There would appear to be something for everyone’s taste here, I say.Continue reading “1976 Simca 1307/ Chrysler Alpine Review”