A not-so-serious look at the dark art of automotive one-upmanship.
Buying a new car these days is an exhausting process. Manufacturers, in their quest to fill every imaginable (and some unimaginable) micro-niches, now offer ranges that are truly bewildering in their breadth. Your first task is to trawl through the 38 different models and bodystyles (Mercedes’ current UK tally) and choose the one that best suits your needs and pocket.
“Vive La Difference!” Archie Vicar compares two new products battling it out in the family sector – France’s Simca 1307, and Britain’s Chrysler Alpine.
From The Motoring Weekly Gazette, October 1976. Photography by Terry Loftholdingswood. Owing to a processing error resulting in mishandled transparencies, stock photos have been used.
All of a sudden there are two entirely new cars fresh on the market to rival the Ford Cortina, the Vauxhall Cavalier and the ancient Renault 16. From Coventry, by way of America comes the Chrysler Alpine nee 150: good day, sir!, or should that read howdy? From France, we say bonjour to the Simca 1307. There would appear to be something for everyone’s taste here, I say.Continue reading “1976 Simca 1307, Chrysler Alpine/150 Review”