Country Club or Brand Values?

Today we muse upon the supposed relation between cars and their countries of origin.

1999 Dodge Neon. Image: zemotor

Many years ago, in a British car magazine, I read an interview with an American car company executive about his employer’s attempts to crack the European car market (this was back in the days of efforts like Chrysler’s Neon sub-brand) in which he waxed lyrical on the subject of typically American virtues such as spaciousness in cars. Given that, certainly at the time, my primary association with the concept American car was the TARDIS-in-reverse quality of a typical land-yacht cabin, it wasn’t a terribly convincing argument. Nor did the executive in question seem to Continue reading “Country Club or Brand Values?”

Re-1998 : Introduction

The summer is here and DTW’s offices become ferociously stuffy, a maelstrom of dandruff, cigar ash and wine-label dust dancing in the shafts of half-light.

1998 Alfa Romeo 166 rear view: Wikipedia.org

Simon Kearne, the editor, moves his collection of sherry and cooking marsala to his summer residence (location: secret) and Myles Gorfe’s padded rally jacket disappears off his swivel chair. We never see him, or him taking it. He has gone, like a swallow in September.

So, this writer is also fleeing DTW’s dusty, cramped, byzantine, magazine-clogged rooms on the ninth floor for a summer pause. However, I am not going to display complete dereliction of duty and so have left a trove of articles on automotive life in 1998. which I have tagged Re-1998. They will appear over  the coming weeks.

To see what I might have picked out you don’t need to do much more than Continue reading “Re-1998 : Introduction”