Mother Knows Best

America’s prime mover.

Image: Chrysler Capital

As a brand, modern day Chrysler has become something of an oddity. In the United States, they currently offer two vehicles, and once the soon to depart 300 shuffles off, a rather svelte mover of (mainly) families will (for the present at least) ply the Pentastar’s trade alone – the Chrysler Pacifica.

To ascertain the background to this vehicle, we must first Continue reading “Mother Knows Best”

Under The Moon’s Burning Glare

Good old Automotive News reported some juicy gossip regarding Fiat Chrysler Automotive. 

2002 Fiat Stilo, decent seller with with 3 doors: Parkers.co.uk

The gist of it is that FCA’s CEO Sergio Marchionne thinks making smaller cars in Italy is a waste of time and money. He is concerned that smaller cars are going to be commoditised and that the real margins lie in making larger cars. Resulting from this set of assumptions, stalwarts of the Fiat range will be axed and anything small and plausibly profitable shifted to outside Europe. The Punto – once a European top-ten car – and the MiTo (never a European top ten car) will be discontinued.

With the production lines thus freed up it will be possible to Continue reading “Under The Moon’s Burning Glare”