A couple of experiences recently have got me thinking somewhat more philosophically over the last few days and I wondered what others thought?
First, I was reading a certain car related website where there was an update from a long term test of the latest Audi A8. It featured thoughts on the latest headlamp technology which had been fitted as an option on that model. It struck me how ‘clever’ the technology actually was, and then also the scale of investment in R&D and production engineering which must have gone into bringing it to market. The cost of the option left me open mouthed, £4,900. I mean, not so long ago, one could Continue reading “Too Much of a Good Thing?”
A decade apart, two brochures illustrate how Citroën’s marketers viewed the evergreen Tin Snail.
1975: Two years after the oil embargo and deep into a period of political instability and economic austerity. Frugality was back, as was a yearning for a more authentic mode of living. In keeping with the mood music of the time, BBC sitcom, The Good Life portrayed a professional couple turning their backs on the rat-race, embarking on a ‘back to the land’ subsistence in their Surbiton semi. Continue reading “Theme: Brochures – Pushing Tin”
My recent speeding endorsement re-awoke my idea that what the world (meaning Sean Patrick) needs is a slow sports car. The problem is that modern cars’ abilities have become so high that driving them at legal limits is pretty stultifying.
Basically engines are too powerful and tyres are too wide. Their competence is such that any sensation is insulated until you get up to speeds that risk doing your licence, not to mention yourself and others, irreparable harm. The above photo shows EVO’s Jethro Bovingdon, demonstrating an admirable determination to Continue reading “Slow? Slow? Quick? Quick? Slow!”
Despite being assembled by Citroen UK in Slough between 1954 and 1960, the 2CV only became popular in Britain when it was reintroduced in 1975.
This success was partly due to the oil crisis, with the call for more economic transport, but also (and this too was in part an indirect result of the oil crisis) because the turbulence of the 1970s had put paid, for a period at least, to those petty hierarchical differences that have usually been so important in British society. Continue reading “Theme : Special – By Any Other Name.”