For some years now, there has been a modest but persistent sentiment amid the European motor industry’s think tanks that the current wave of CUV crossover popularity would eventually peak, there being a point after any new fashion takes hold of the public consciousness, long after the early adopters Continue reading “Better With Allure”
Citroën’s attempt to return some flair to its C-segment contender.
Of all automotive marques, Citroën used to be the most difficult to pigeonhole. While its competitors happily (or resignedly) occupied their clearly defined or evolved positions(1) in the automotive hierarchy, Citroën somehow managed to design, build and sell simple, utilitarian vehicles like the 2CV alongside technical marvels like the SM without causing confusion or consternation amongst their widely divergent customers. Sadly, the company’s iconoclastic and sometimes chaotic approach to product planning eventually saw it threatened with bankruptcy, and it fell into the hands of Peugeot, its staunchly conservative French rival.
Have the car rental Gods smiled upon our Canary Island correspondent?
When we make our annual January pilgrimage to Tenerife, I still enjoy a moment of childish excitement as we approach the airport car hire desk, wondering what prize the ‘or similar’ lottery will award us on this occasion. Usually it’s disappointingly familiar VW Group fare such as a Polo or Ibiza, but this time it was the exotically titled Citroën C-Elysée, a name so graceful and poetic that you have to Continue reading ““I Dreamed I Moved Among The Elysian Fields””