A Different Expectation

Here we go again: Citroën. New D-segment saloon. Dramatic new design. Ah, nice to see you again Dr. Pavlov.

top gear
2016 Citroen Cxperience concept. Image credit (c) Top Gear:

At this week’s Automotive News World Congress in Turin, Richard Meyer, head of future products for Citroën reportedly spoke of the double chevron’s forthcoming D-segment saloon. Alluding to its “dramatic new design” Meyer told delegates, “The sedan will remain key in the automotive world, but Citroën wants to Continue reading “A Different Expectation”

Sorry Ms. Jackson

As Citroën reveals the European version of the C5 Aircross CUV, we examine its likely significance within CEO, Linda Jackson’s ‘people-focused’ double chevron reinvention.

Image credit: (c) Citroen UK

Last week, Citroën announced the European debut of its new marque flagship, the C5 Aircross CUV, introduced to the Chinese market last autumn to help arrest the double chevron’s faltering sales performance; PSA citing sales of 40,000 units to the year end. A nice round sum.

The C5 Aircross is significant in three ways to European eyes. Firstly, because it allows us to Continue reading “Sorry Ms. Jackson”