Citroen C5 Aircross – Driven To Write

A Matter of Standing

Altura del estilo.

Your eyes do not deceive you — this isn’t Cork^[1]. Ireland’s second city does have its charms, but the weather isn’t one of them — not unless horizontal rain is your idea of meteorological bliss. Hence, today’s meditation finds us in more Southern (and far warmer) climes — Marbella to be precise. And while there is plenty to divert any visitor’s attention, either along the Costa del Sol, or inland, it remains for me, something of a (lately impoverished) car-spotter’s paradise^[2].

Now, some of you might characterise this pursuit of automotive ephemera as being something of a busmans’ holiday^[3], especially while nominally on retreat, but having been at this Driven to Write lark for almost a decade now, I’m not really certain I have the ability to Continue reading “A Matter of Standing”

A Different Expectation

Here we go again: Citroën. New D-segment saloon. Dramatic new design. Ah, nice to see you again Dr. Pavlov.

top gear — 2016 Citroen Cxperience concept. Image credit (c) Top Gear:

At this week’s Automotive News World Congress in Turin, Richard Meyer, head of future products for Citroën reportedly spoke of the double chevron’s forthcoming D-segment saloon. Alluding to its “dramatic new design” Meyer told delegates, “The sedan will remain key in the automotive world, but Citroën wants to Continue reading “A Different Expectation”

Sorry Ms. Jackson

As Citroën reveals the European version of the C5 Aircross CUV, we examine its likely significance within CEO, Linda Jackson’s ‘people-focused’ double chevron reinvention.

Last week, Citroën announced the European debut of its new marque flagship, the C5 Aircross CUV, introduced to the Chinese market last autumn to help arrest the double chevron’s faltering sales performance; PSA citing sales of 40,000 units to the year end. A nice round sum.

The C5 Aircross is significant in three ways to European eyes. Firstly, because it allows us to Continue reading “Sorry Ms. Jackson”