Here we go again: Citroën. New D-segment saloon. Dramatic new design. Ah, nice to see you again Dr. Pavlov.
At this week’s Automotive News World Congress in Turin, Richard Meyer, head of future products for Citroën reportedly spoke of the double chevron’s forthcoming D-segment saloon. Alluding to its “dramatic new design” Meyer told delegates, “The sedan will remain key in the automotive world, but Citroën wants to Continue reading “A Different Expectation”
As Citroën reveals the European version of the C5 Aircross CUV, we examine its likely significance within CEO, Linda Jackson’s ‘people-focused’ double chevron reinvention.
Last week, Citroën announced the European debut of its new marque flagship, the C5 Aircross CUV, introduced to the Chinese market last autumn to help arrest the double chevron’s faltering sales performance; PSA citing sales of 40,000 units to the year end. A nice round sum.
Despite the enormous size of the automotive industry and the enormous importance of aesthetics, the academic literature on the topic is sparse.
There can be found in any bookshop a shelf of ten to thirty books on marques, full of glossy images and I am not talking about these. A few books supposedly on automotive design exist and these are inadequate. This has a few nice pages on rendering. The rest is fluff, sorry to say. The same goes for this book which is mostly about drawing not design.
Twenty-five years ago, Opel launched the Astra F. As far as I can ascertain, this is the only place where you will find that event marked.
You might find it odd that DTW (or just is it just me) continue to bang on the Astra drum. One reason that I like to draw people’s attention to this is because the recognition of good design is often rendered harder by ancillary matters of fashion and consensus and I’d like people to see past that. The received wisdom is that in the C-class the Golf is the gold medallist. The Golf has many positive attributes: often its quality of construction is superior to the average of the day; some versions are acknowledged driver’s cars; some versions are neatly designed. However, the Golf’s arch enemy, the Astra has lingered too long in the shadows of the Wolfsburg car and if you are blinded by consensus you are missing something lovely. Continue reading “Anatomy Of A Star: 1991 Opel Astra”