As Citroën reveals the European version of the C5 Aircross CUV, we examine its likely significance within CEO, Linda Jackson’s ‘people-focused’ double chevron reinvention.
Last week, Citroën announced the European debut of its new marque flagship, the C5 Aircross CUV, introduced to the Chinese market last autumn to help arrest the double chevron’s faltering sales performance; PSA citing sales of 40,000 units to the year end. A nice round sum.
Suspending his disbelief, Driven to Write asks whether Citroen’s claims for their Advanced Comfort® programme are worth their weight in hydraulic fluid.
Last October, Citroën announced a heavily revised C4 Cactus, intended not only to boost the fortunes of the established (and fading) model, but also to replace the moribund C4 hatch. As we know, in so doing, Citroën abandoned the original car’s distinctive and pleasingly unaggressive style, reverting to a less polarising, yet also more generic look. More grown-up, as the gentlemen of the press might put it.
The outgoing C4 is a car that will pass without comment or eulogy. Except here. Well, of sorts anyway…
They say that above every cloud lies blue sky, so while we get over our disappointment with the creative execution of the heavily facelifted C4 Cactus, its advent has brought about the demise of perhaps the least worthy bearer of the double chevron ever. Seemingly killed for lacking that now essential Citroën quality, its lack of joie de vivre and cynical adequacy has ensured that it no longer fits within Linda Jackson’s (bouncy) castle moat.
Look at all my lovely buttons – so much choice, so little time!
From The Sirens of Titan by Kurt Vonnegut : “The only controls available to those on board were two push-buttons on the centre post of the cabin – one labelled ‘ON’ and one labelled ‘OFF’. The ON button simply started a flight from Mars. The OFF button connected to nothing. It was installed at the insistence of the Martian mental health experts, who said that human beings were always happier with machinery they thought they could turn off.”
In a companion piece, I’ll shortly sing the delights of a car that entertains, but there’s another side to this. Cars have become complex, with lots of switches and touch-screen options. If you drive a modern car, do you use every option that is available to you? Do you even know every option?
When Citroën showed the way but the industry was too dull to follow.
For all-out minimalism, the TPV prototype of the Citroën 2CV is hard to beat but, since then, Citroën have produced some of the most adventurous dashboards.
Throughout its twenty year life, the DS dashboard went through various iterations but, in its first instance, it was as modern as the outside. The least successful DS dash was the length of plywood fitted to the fascia of some of the upper range Slough built UK cars, on the assumption that Brits must have wood, however cack-handed it looks. Generally however Continue reading “Theme : Dashboards – Citroën, a Dash of Style”
Following our disappointment with the Citroen Cactus, a viewing of the Renault Twingo has yielded a pleasant surprise. Importantly, unlike other recent Renaults, the styling is not inspired by something from one of Mr van den Acker’s collection of sports shoes. The fact that it reminds me of a Fiat 500 is made more excusable if you consider that it, and not Fiat’s current version, is a truer spiritual updating of the original 500. Continue reading “2014 Renault Twingo Review (Interrupted)”
I’ve just spent a few days and 2,500 km driving around Eastern France. In that time, I saw two Citroën CXs, a Renault Dauphine, a Renault 12, a Simca 1100 and a Peugeot 504. And I also saw an Onze Legere Traction, but that was UK registered. Those staple cliches for the location director setting an episode of a popular UK TV series in France, the DS and the 2CV, were nowhere to be seen, save for a battered Snail sitting on the roof of a scrapyard. Of course a French person visiting the UK would notice the dearth of Morris Minors and Rover 2000s but, somehow, the homogeneity of the modern French industry is so much more depressing. Even a Peugeot 406 and a Renault 21 were almost cheering sights, being pretty Gallic compared with today’s eurocars.