Quai de Javel’s final act, or simply its slightly underpolished Craiovian cousin? We examine the Oltcit.
Given its geographical location, it probably wasn’t all that surprising that once-independent Romania would end up as part of Russia’s collection of Warsaw Pact satellites once the post world war II dust settled.
By the early 1970s, Romania’s communist government was led by Nicolae Ceaușescu. Outwardly an internationalist, acting with considerable independence from Moscow, the Romanian leader seemed intent on building up the country’s soft power, influence and economic strength on the international stage. However, for those inside the country, he was simply another self-obsessed, exploitative and repressive dictator.
‘Simple is efficient’ the adline stated. But Ford’s 1980 Escort really was all about design.
Throughout the 1970s, the Ford Motor Company’s European satellite produced cars that were precisely what large swathes of the market not only wanted, but actively aspired to. This highly lucrative recipe was a combination of tried and trusted conventional engineering, slick marketing, a gimlet-eyed focus on product strategy and well judged, contemporary style.
First introduced in 1968, the big-selling Escort model was successfully rebodied in 1975. However, by the latter part of the decade, it had fallen behind, stylistically, but particularly on the technical side. With most of Ford’s rivals moving inexorably towards the front-wheel drive, hatchback layout, the blue oval needed to Continue reading “A Song For Erika”
To many observers, the Morris Ital marks the absolute nadir of the BL era. Today we celebrate the Ital’s fortieth birthday and reappraise this much maligned car.
The story behind the Morris Ital is one of pure desperation on the part of its makers. Throughout the 1970’s BL wrestled with an outdated, incoherent, poorly built and often unreliable range of cars, terrible labour relations and an owner, the British Government, that was fast running out of patience with having to Continue reading “Definitely Not The Italian Job”
Concluding our micro-theme on Volkswagen, while continuing another one.
There is (or ought to be) a rule which states that the longer a car remains in production, the less effective facelifting exercises become – in purely aesthetic terms at least. You will have noticed that Volkswagen (of Wolfsburg) has been in receipt of no small quantum of derisive commentary upon DTW’s pages of late, most of which was largely justified. By contrast, VW do Brasil has been portrayed as the more astute, more ingenious, and more commercially adept of the pair.
Forty years since the launch of the Rolls-Royce Silver Spirit and its siblings; time to reassess the marque’s least loved car.
The late 1970’s was a challenging time for Rolls-Royce Motors. The company had been floated off in 1973 at the insistence of the British Government which, two years earlier, had rescued its parent company, the eponymous aero engine manufacturer, from bankruptcy and wanted it now to Continue reading “Acceptable in the 80’s”
The Spanish word for fire, the Renault Fuego was somewhat unusual in 1980 in that it was in receipt of a name rather than a numeral. The nationalised French carmaker’s numerical system, which had been in place since the ’60s was already showing signs of unravelling, but would take almost another decade before being abandoned with debut of the Clio in 1990. This made the Fuego something of an outlier in the range, a status the car maintains to this day.
Giugiaro’s favourite. Popular too with over 4.5 Million owners, the Panda was as good as it was clever – but was it great?
The most significant designs carry within them an essential seam of honesty – call it a fitness for purpose, if you will. This was especially apparent at the more humble end of the automotive spectrum; cars like the Citroën 2CV and BMC Mini bear eloquent witness to a single-minded approach to a highly specific brief. And while some of the more notable utilitarian cars appear to have taken an almost anti-styling approach, they were for the most part, sweated over as much as anyone’s carrozzeria-honed exotic.
Fiat’s original Panda is a case in point – appearing to some eyes as being almost wilfully unfinessed upon its Geneva show debut in 1980, it was in fact not only the brainchild of some of the finest creative minds of its era, but probably the final product from a mainstream European carmaker to Continue reading “Anima Semplice”
Failing to learn from experience only condemns you to repeat your errors.
By the mid-1970’s it was abundantly clear that the Chrysler 160/180/2-Litre was a flop. Launched in 1970 under a marque name with no resonance in Europe, the big Avenger was regarded with indifference by the market and sales were disappointing to the point of embarrassment. However, the large saloon segment in which the car sold was growing healthily, with cars like the Ford Granada, Audi 100 and Rover SD1 selling profitably in good numbers. Chrysler wanted a slice of the action, so plans for a successor were initiated.
The new model was developed under the C9 project code name. Like its predecessor, the C9 would be styled in Coventry and engineered and built in Poissy. Early sketches for the design showed a large, three-box saloon with smooth, unadorned flanks, a deep six-light glasshouse and low waistline. Some fashionable aero elements were incorporated, such as partly enclosed rear wheels and a faired-in front end, with the number plate and headlamps covered by a Perspex panel, not unlike the Citroën SM. These details were intended to give the car the distinctive character that was lacking in its bland predecessor.
Chrysler’s US executives thought the initial design too radical for a conservative market sector (notwithstanding the Rover SD1’s popularity) and ordered it to Continue reading “History Lesson”
The Lancia Trevi is an unusual car, not simply because it was and remains an intriguing one to behold. For one thing it may well be the only car that began life as a fastback saloon (with a separate boot compartment), and ended it as a three-volume version. There have been innumerable saloon from hatchback conversions (and vice-versa), but a saloon from a saloon?
It’s clear that the Trevi was a stopgap. By right, Lancia should have readied an all-new replacement by then, but that failed to materialise. Of course lengthy production runs were by no means unusual either for Lancia or within the sprawling Fiat Auto grouping they had become an unwilling hostage to. Couple this with a crisis both of confidence and managerial competence which afflicted the entire Fiat Auto group in the wake of the 1973 oil embargo, to say nothing of Fiat’s inability to Continue reading “Fontana a Tre Vie”