During the 1970s, when the engineers at Daimler-Benz’s Sindelfingen nerve centre were in the driving seat, Mercedes could be relied upon to do things properly. For if their cars were mostly on the large side – often somewhat heavy-jowled – they were mostly fit for their purpose, whether intended for the commercial trades, for plutocratic conveyance, or simply chariots of the indulgent.
Research and development was key to the three pointed star’s pre-eminence. Mercedes engineers not only worked through what ever technical challenge they were attempting to overcome, but also considered all of the alternatives – frequently going so far as to Continue reading “Big Star”
The 1982 Austin Ambassador was a poorly executed attempt to update the BL Princess and was met largely with indifference in the market. DTW examines why the Ambassador was such a flop.
The old axiom that “You never get a second chance to make a first impression” may be literally correct, but that does not stop people trying. The British Leyland 18-22 Series is a case in point. It was launched in February 1975 under three different BL marque names, Austin, Morris and Wolseley, each distinguished with its own bonnet and front grille treatment, but nothing else in the case of the Austin and Morris versions. The Wolseley had a light dusting of the more upmarket fixtures traditionally associated with the marque, including its rather twee illuminated grille badge.
The 18-22 Series was a quite stylish wedge-shaped four-door D-segment saloon, replacing the spacious but frumpy 1800/2200 LandCrab. It was designed under Harris Mann, Head of BL’s Longbridge design studio. Despite its profile, it did not have a hatchback, but a conventional boot. At the time it was launched, BL insisted that its research showed this was what the market wanted, but a more likely explanation is that BL didn’t want to Continue reading “Disappointment at the Ambassador’s Reception”