The Sera, one of Toyota’s more eccentric creations, is thirty this year. DTW remembers it and wonders what inspires the conservative Japanese automotive giant to go off-piste like this, as it has done regularly in the past.
For me, Toyota Motor Corporation has always been something of an enigma. Ostensibly, it is a deeply conservative and risk-averse company. For more than eighty years, it has meticulously and systematically developed its mainstream vehicles to align exactly with its customers’ evolving expectations. Whether you drive a Corolla, or are driven in a Century, you can be confident that the replacement model, when it arrives, will always be essentially similar and comfortably familiar, but just a little bit better.
File under (Renault: B-segment: Good – not great). At least the ad-campaign was memorable.
Ask anyone about the 1990 Renault Clio and amongst those who remember it at all, most will cite the long-running UK advertising campaign, featuring the somewhat clichéd antics of comely young Nicole, getting the slip on her somewhat louche papa at their somewhat clichéd Provencal retreat. Meanwhile Papa, displaying equally duplicitous behaviour (all French men of course routinely have affairs), was fomenting assignations of his own.
Risible of course, but it played to cherished English preconceptions of French mores, and was instrumental in cementing brand-Clio in the minds of UK buyers. It worked too: the Clio proving a thirty year success story for the French carmaker, but the first-generation model, unlike its ad-campaign, was not what anyone would Continue reading “Oh Nicole!”
Overshadowed by both its predecessor and successor, the 1990 E36 generation BMW 3 Series celebrates its thirtieth birthday this year, but will anyone turn up for the party?
By the late 1980’s, the E30 generation 3-Series, although still popular and well liked, was beginning to look (and feel) distinctly old fashioned. The E30 had been in production since 1982 and was, stylistically, a careful update of the 1975 E21 original. The 1986 E32 7 Series and 1988 E34 5 Series had introduced a new and more dynamic style for BMW. It was time for the 3 Series to follow suit.
The E36 was launched in October 1990 in four-door saloon form, followed shortly by a two-door coupé version. The design was credited to Pinky Lai and Boyke Boyer. The coupé represented a break with 3 Series tradition for BMW: the E30 two-door was a saloon that shared its profile and most body panels with its four-door sibling, while the E21 was produced in two-door saloon* form only.
With the E36, the saloon and coupé shared no external body panels. The saloon’s doors were one-piece pressings incorporating window frames that covered the A-pillars and concealed the roof drip-rails. The coupé instead employed frameless door glasses. Even items one might expect to Continue reading “Forgotten Hero”
The Daewoo Espero was launched thirty years ago and was the company’s first unique model. We look back at a car not without merit, but out of time.
Here at DTW we have an irrational fondness for plucky underdogs that some might say borders on the perverse. Just as with famous celebrities, their appeal to us is only heightened by an untimely and premature demise. Daewoo is one such marque, but has not yet secured its own place in the DTW archives and is mentioned as an aside in only ten out of more than three thousand contributions. Today it’s time to Continue reading “Hope vs Experience”