Citroën’s attempt to return some flair to its C-segment contender.
Of all automotive marques, Citroën used to be the most difficult to pigeonhole. While its competitors happily (or resignedly) occupied their clearly defined or evolved positions(1) in the automotive hierarchy, Citroën somehow managed to design, build and sell simple, utilitarian vehicles like the 2CV alongside technical marvels like the SM without causing confusion or consternation amongst their widely divergent customers. Sadly, the company’s iconoclastic and sometimes chaotic approach to product planning eventually saw it threatened with bankruptcy, and it fell into the hands of Peugeot, its staunchly conservative French rival.
Following the 1974 takeover, Citroënistes were quick to Continue reading “Back from the Banal”