Anniversary Waltz 2016

So many cars, so little time.

A car to return to. Image: Spiegel.de
A car to return to. Image: Spiegel.de

Like most of what we do here at Driven to Write, our commemoration of significant automotive anniversaries throughout the past year came about largely by accident and was therefore never intended to be exhaustive or definitive. But with 2016 consigned to a blessedly welcome end, we now find ourselves like overindulged children with an embarrassment of riches for which we have little real use. So in the spirit of post celebratory ennui, we propose to take a brushstroke to the cars we never quite got around to last year. Continue reading “Anniversary Waltz 2016”

Point of (in)Difference – 2006 Volvo C30

Different is good – right? Try telling that to Volvo.

Image: sundaytimes
Image: Sunday Times

In the push for growth and profitability, conformity rules. The market isn’t habitually keen on niche cars and tends to reward bravery by studiously ignoring it in favour of something more conventional. Volvo played it safe with the C30, but not in terms of positioning, concept or indeed style. Continue reading “Point of (in)Difference – 2006 Volvo C30”

Hethel’s Outcast – 2006 Lotus Europa S

A more expansive Elise or a Norfolk Cayman? Lotus themselves seemed a little unclear.

2006 Lotus Europa S. Image: RAC
2006 Lotus Europa S. Image: RAC

Lotus hasn’t a great track record when it comes to recycling storied nameplates. Elite, Elan, Esprit – the originals have tended to be more memorable. This no-exceptions policy seems to have extended to 2006’s Europa S too, cynics deriding it as a re-bodied Opel Speedster. Similarities between the cars are undeniable of course, sharing as they did the same Elise-based extruded aluminium chassis and GM sourced 2.0 litre Ecotec turbocharged engine. Others have suggested it was a still-born Lotus consultancy project re-purposed and shoehorned in to broaden the model range. Continue reading “Hethel’s Outcast – 2006 Lotus Europa S”

Starship Benz – 2006 Mercedes R-Class

“A wholly new motoring experience” said Mercedes in 2006, but the R-Class not only fell between two stools, it also fell well short of expectations.

2005 Mercedes Vision R. Image: mercedes-benz-community-weebly
2005 Mercedes Vision R. Image: mercedes-benz-community-weekly

Product planning is an unholy art, akin to sticking a wetted finger in the air to see which way the wind is blowing – scientific it ‘aint. Showing a marked similarity in conceptual terms to Giugiaro’s Maserati Kubang proposal of 2003, Mercedes-Benz showed their Vision GST (Grand Sports Tourer) concept in 2004, a window into the Swabians’ plans to straddle SUV, MPV and estate sectors; a concept habitually known as niche-bending. A year later they displayed the car in pre-production clothes as Vision R – the production car, dubbed W251 and marketed as R-Class debuting exactly a decade ago. Continue reading “Starship Benz – 2006 Mercedes R-Class”