If the recent demise of the Bentley Mulsanne proves anything, it is that engineering expertise and bespoke craftsmanship alone do not make an ultimate luxury car.
As lapses in the exercise of due diligence go, the 1998 acquisition of Rolls-Royce Motors by the Volkswagen Group takes some beating. The maker of Rolls-Royce and Bentley cars had been hived off from the eponymous aero engine manufacturer in 1973, following its rescue and nationalisation by the UK government two years earlier. Rolls-Royce Motors was then purchased by UK engineering group Vickers in 1980.
Vickers’ core business was in defence and marine engineering and its new trophy asset became more of a liability as the costs of keeping pace at the pinnacle of automotive engineering grew ever greater. During the late 1990’s BMW supplied engines and other technology to Rolls-Royce Motors. When Vickers put the company on the block, the Bavarians appeared to Continue reading “Wide of the Marque”
The 9-4X arrived too late to save Saab. But could it have done so?
When General Motors acquired Saab, they were not taking control of a healthy, thriving carmaker. Saab was already losing money and furthermore, required massive investment. It’s clear that GM made many mistakes over its stewardship, but perhaps the most glaring of them was (and GM were by no means alone in this) a growth policy which placed speed and market presence over quality of execution.
Having spent vast sums of money acquiring European prestige car brands, General Motors, like their Dearborn rivals saw expansion as the favoured route to Continue reading “Late Reprieve”
“The stuff of which dreams are made”, said the advertising copy in 2010. Ten years on, is the dream over for Alfa Romeo’s Giulietta?
Some matters in life are immutable. The changing of the seasons, Elon Musk’s twitter-happy thumbs, General Motors in retrenchment, Alfa Romeo in crisis. Because in an automotive landscape where virtually every once-certain nostrum seems on the cusp of being upended, the embattled Italian heritage brand nowadays appears an almost reassuring presence as it continues to tear at its own hem.
Certainly, that time-worn cliché suggesting that the darkest hour is just before dawn holds little succour for the Biscione of Milan, given that for Alfa Romeo, dawns have been about as frequent as they have been false. But even taking all this into account, the screw appears to be taking a further turn.
Last week, a number of news outlets reported that having already seriously scaled back production of the Giulietta hatchback at FCA’s Cassino plant, the decision has been taken to Continue reading “Dreams Made Flesh”
The creative apex of Toyota and Lexus’ latterday ambitions – we examine the LF-A’s backstory.
With Lexus celebrating thirty years of production (though only fifteen in Japan, where until 2004 they were still Toyota) the Japanese firm are keen to share some of their three decades of stories. They are to be congratulated on their openness. Exactly five hundred Lexus LF-A’s were made over a two year period which equates to one built per day after holidays. By hand too I might add, no production line for this exclusive halo-car. As to their cost… we’ll come back to that shortly.
The Lexus Fuji-Apex was a true supercar from every conceivable angle but the car’s birth proved difficult. In fact for its short life, drama and tragedy clung to the cars flanks, fortunately bowing out on a high, but we’re getting ahead of ourselves. Let’s Continue reading “Born of Frustration”