Dreams Made Flesh

“The stuff of which dreams are made”, said the advertising copy in 2010. Ten years on, is the dream over for Alfa Romeo’s Giulietta?

(c) Alfa Romeo Press

Some matters in life are immutable. The changing of the seasons, Elon Musk’s twitter-happy thumbs, General Motors in retrenchment, Alfa Romeo in crisis. Because in an automotive landscape where virtually every once-certain nostrum seems on the cusp of being upended, the embattled Italian heritage brand nowadays appears an almost reassuring presence as it continues to tear at its own hem.

Certainly, that time-worn cliché suggesting that the darkest hour is just before dawn holds little succour for the Biscione of Milan, given that for Alfa Romeo, dawns have been about as frequent as they have been false. But even taking all this into account, the screw appears to be taking a further turn.

Last week, a number of news outlets reported that having already seriously scaled back production of the Giulietta hatchback at FCA’s Cassino plant, the decision has been taken to Continue reading “Dreams Made Flesh”

Born of Frustration

The creative apex of Toyota and Lexus’ latterday ambitions – we examine the LF-A’s backstory.

The LF-A at home on the track – but presumably out of petrol. (c) Media.lexus.co.uk

With Lexus celebrating thirty years of production (though only fifteen in Japan, where until 2004 they were still Toyota) the Japanese firm are keen to share some of their three decades of stories. They are to be congratulated on their openness. Exactly five hundred Lexus LF-A’s were made over a two year period which equates to one built per day after holidays. By hand too I might add, no production line for this exclusive halo-car. As to their cost… we’ll come back to that shortly.

The Lexus Fuji-Apex was a true supercar from every conceivable angle but the car’s birth proved difficult. In fact for its short life, drama and tragedy clung to the cars flanks, fortunately bowing out on a high, but we’re getting ahead of ourselves. Let’s Continue reading “Born of Frustration”