She’s Electric

ZOE’s days may be numbered, but its EV pioneer status is assured.

Image: highwaynewspro.com

A decade ago, two quite different, yet in their own way, equally significant electric cars would go on sale. While the Tesla Model S would come to define the latterday electric car as a tech-laden, super-computer on wheels, another – less significant from a purely historical context perhaps – would go on to become the best selling European battery electric car ever, a position it retains.

The 2009 Frankfurt motor show witnessed something of a bombshell from Groupe Renault, the carmaker displaying four fully electric concept cars[1], each destined to Continue reading “She’s Electric”

Would You ADAM and Eve It?

The testament of ADAM.

(c) Motor Trend

Choice, the holy grail of sales. Only sometimes too much is just that and those sales either fail to materialise or the product simply confuses potential purchasers. The story of the Vauxhall/ Opel ADAM bears witness to this.

In the early part of the twenty first century, the small urbane hatchback had quite the following, dominated by the Anglo-German MINI and Italy’s Fiat 500. Opel believed an opening in this hegemony could be prized, not only to take sales but also to revolutionise modes of customisation – targeting an increasingly younger (or maybe younger at heart) audience, employing capital letters to draw even more attention.

Michigan born designer Darren Luke, who had only just left college to join GM, was flown to Rüsselsheim to Continue reading “Would You ADAM and Eve It?”